Negociación exitosa: Estrategias y habilidades esenciales (Coursera)

Negociación exitosa: Estrategias y habilidades esenciales (Coursera)

Todos negociamos diariamente. A nivel personal, negociamos con amigos, familia, propietarios, vendedores de autos y empleadores, entre otros. La negociación también es la clave del éxito comercial. Ninguna empresa puede sobrevivir sin contratos rentables. Dentro de una empresa, las habilidades de negociación lo pueden llevar a avanzar en su carrera.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

En este curso, aprenderá y practicará los cuatro pasos necesarios para lograr una negociación exitosa, con un módulo para cada paso:
(1) Preparación: Planifique su estrategia de negociación
(2) Negociación: Use las tácticas claves para el éxito
(3) Cierre: Cree un contrato
(4) Cumplimiento y evaluación: El juego final

This is a translated version. To join the original English version, visit this page: Successful Negotiation: Essential Strategies and Skills.

Syllabus

WEEK 1
¡Bienvenido a la negociación exitosa!
Durante este curso, aprenderá y practicará las estrategias y habilidades que lo ayudarán a convertirse en un negociador exitoso en su vida personal y las transacciones comerciales. Después de completar este módulo, podrá indicar las cuatro etapas claves de la negociación y lo que debe hacer para completar exitosamente este curso.

WEEK 2
Preparación: Planifique su estrategia de negociación
Este módulo se enfoca en el primer paso del proceso de negociación: la planificación de la negociación. Un componente fundamental que aprenderá es cómo completar un análisis de negociación para prepararse para el éxito.

WEEK 3
Negociación: Use las tácticas claves para el éxito
Este módulo se enfoca en dos temas especialmente importantes: (1) cómo usar el poder durante las negociaciones y (2) las herramientas psicológicas que puede usar durante las negociaciones. Tenga un lápiz y un papel a mano, porque participará en varios experimentos mientras mira estos videos.

WEEK 4
Cierre: Cree un contrato
Este módulo se enfoca en la negociación que ocurre en un trato comercial después de llegar a un acuerdo inicial: la negociación para crear un contrato vinculante. Entre otras cosas, aprenderá a decidir si necesita un abogado o si puede actuar como su propio abogado para la creación del contrato Sin embargo, los videos no deben interpretarse como fuente de asesoramiento legal.

WEEK 5
Cumplimiento y evaluación: El juego final
Este módulo se enfoca en el cumplimiento y la evaluación de su acuerdo. Si ambas parten cumplen con lo esperado, no hay ningún problema. Pero si no lo hacen, son importantes los procesos de resolución de conflictos que cubrimos en este módulo, especialmente la mediación y el arbitraje.

WEEK 6
Practique sus habilidades de negociación
Evalúe sus habilidades desarrolladas recientemente en este módulo con un amigo o un compañero participante del CEMA de otra parte del mundo.

WEEK 7
Evaluación final
Una vez que haya completado exitosamente el examen final, habrá completado exitosamente el curso. El tiempo estimado para completar la evaluación es de 75 minutos. Puede volver a tomar la evaluación hasta estar seguro de entender estos conceptos.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Digital Business Strategy (Coursera) Coursera
University of Virginia

Digital Business Strategy (Coursera)

Develop your ability to design and implement strategies that will help your company prosper in the digital age. In this course, developed by the Darden School of Business at the University of Virginia, Professor Mike Lenox will help you understand the critical function of strategic thinking in the digital age, the role of data and analytics in creating value, the challenge of establishing a dominant platform, the impact of digital technologies on competition, and the importance of appropriating value from innovation.

Oct 5th 2026
4 Weeks
Major and Principal Gifts (Coursera) Coursera
University of California, Davis

Major and Principal Gifts (Coursera)

This course will provide a comprehensive view of major and principal gift development work for students who seek to build upon their experiences gained in the introductory session. Participants will gain an understanding of the philosophy and strategies implemented in major gift development including prospect identification, how to initially engage a potential major gift donor, the process of cultivation and moves management, effective proposal writing, making a successful ask and on-going donor stewardship.

Sep 28th 2026
5-12 Weeks
Career Planning: A Pathway to Employment (Coursera) Coursera
University System of Georgia

Career Planning: A Pathway to Employment (Coursera)

This course is designed to foster creative approaches to launching a new career. You will articulate best ways to make a first impression and analyze your strengths by creating a personal statement. You will identify appropriate elements to make your resume stand out from the crowd. You will also identify the most effective ways a cover letter can answer a job description, and how to best leverage social media in your job search.

Oct 5th 2026
5-12 Weeks
Building Strategic Foresight Capabilities (Coursera) Coursera
EDHEC Business School

Building Strategic Foresight Capabilities (Coursera)

Today, organizations find themselves dealing with an increasing amount of uncertainty. They are often ill-equipped at responding to disruptive change and find themselves blindsided by ‘unexpected’ landslides in their ecosystems. In order to hold their ground, they need to upgrade their capabilities, become more agile in adapting to change and drive firm-level, society-level and industry-level change proactively. This course introduces you to strategic foresight, its main methods and tools and their application in public and private organisations. Foresight allows organisations to get ahead of the curve, pre-emptively catch trends, define more effective and robust policies and drive positive futures.

Sep 28th 2026
5-12 Weeks
Global Impact: Cross-Cultural Management (Coursera) Coursera
University of Illinois at Urbana-Champaign

Global Impact: Cross-Cultural Management (Coursera)

With globalization, multiculturalism is on the rise. Managers need to lead a workforce composed of individuals from diverse cultural backgrounds. Managers need to negotiate and cooperate with organizations from diverse cultures; they need to know about the effects that diverse cultures can have on business practices. This course introduces the fundamentals of multicultural management by describing the impact of culture on interpersonal processes in organizations, discussing how culture shapes communication, leadership, negotiation, and teamwork.

Sep 28th 2026
4 Weeks
On Strategy : What Managers Can Learn from Philosophy - PART 1 (Coursera) Coursera
CentraleSupélec

On Strategy : What Managers Can Learn from Philosophy - PART 1 (Coursera)

In the expression “creative thinking”, the keyword is not creativity; the keyword is thinking. With the help of great philosophers, you will rediscover the art of thinking. To help leaders to be rigorous even without figures, great philosophers have lots of ideas. Managers are invited to rediscover the art of thinking. They should understand the role of mental models, realize the importance of cognitive bias, agree on clear definitions and efficient criteria etc. Creativity demands the ability to unshackle ourselves from conventional ways of thinking, to "think outside the box".

Sep 21st 2026
5-12 Weeks
Requerimientos, planeación, ejecución y medición de estrategias para redes sociales (Coursera) Coursera
Tecnológico de Monterrey

Requerimientos, planeación, ejecución y medición de estrategias para redes sociales (Coursera)

¿Te has preguntado cómo se manejan las campañas a través de las redes sociales? ¿Cómo es el proceso que se realiza? ¿Cómo puedo sacar provecho de ellas para posicionar mi producto o mi servicio? Éstas y muchas más preguntas nos hacemos al ser parte de los consumidores que adquirimos un producto o servicio y que el medio por el cual nos enganchamos a él, fue una red social, pero también y principalmente como proveedor, nos interesa cómo sacar provecho de ellas para favorecer nuestro negocio.

Oct 5th 2026
4 Weeks
Arts and Culture Strategy (Coursera) Coursera
University of Pennsylvania,National Arts Strategies - NAS

Arts and Culture Strategy (Coursera)

Arts and culture leaders have a rewarding but tough task: creating sustainable organizations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This course is designed to help leaders at any level do just that.

Sep 21st 2026
5-12 Weeks
Los obstáculos y la conducción en las negociaciones (Coursera) Coursera
Universidad Nacional Autónoma de México

Los obstáculos y la conducción en las negociaciones (Coursera)

En este curso se analizará para su aplicación la ubicación y señalamiento de los obstáculos que se presentan durante el proceso de negociación. Es interesante observar que en este análisis no sólo se plantean los obstáculos, sino se hacen observaciones sobre las condiciones que se presentan para identificar el obstáculo con las habilidades y estrategias que se ofrecen para su manejo efectivo.

Sep 28th 2026
4 Weeks
Corporate Sustainability. Understanding and Seizing the Strategic Opportunity (Coursera) Coursera
Università Bocconi

Corporate Sustainability. Understanding and Seizing the Strategic Opportunity (Coursera)

In this course, thought leaders in a wide variety of management and economics fields illustrate how to assess and seize the opportunities offered by these global emergencies. They will offer new ways to understand the purpose and the logic of success of the business enterprise in this new context, providing ideas and examples on how to manage the transition process to realize the value creation potential from corporate sustainability for all involved stakeholders.

Oct 5th 2026
5-12 Weeks
Advanced Competitive Strategy (Coursera) Coursera
Ludwig-Maximilians-Universität München

Advanced Competitive Strategy (Coursera)

In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies.

Sep 21st 2026
5-12 Weeks
Leading Innovation in Arts and Culture (Coursera) Coursera
Vanderbilt University,National Arts Strategies - NAS

Leading Innovation in Arts and Culture (Coursera)

Developed by David Owens at Vanderbilt University and customized for the cultural sector with National Arts Strategies, this course will help arts and culture leaders create an environment where new ideas are constantly created, shared, evaluated and the best ones are successfully put to work. One of the toughest challenges for any leader is getting traction for new ideas. Winning support can be a struggle. As a result, powerful new ideas often get stuck. This is especially true in the cultural sector. People involved in arts and culture often have little time and even less money for experimentation and risks. This course will help those in the performing arts, museums, zoos, libraries and other cultural organizations build environments where new management and program ideas flourish.

Sep 21st 2026
5-12 Weeks