Marketing your Android apps (edX)

Probably the most obvious way to get started is selling access to it, but it isn’t the only way to do it. In this course you will find several ways that can prove to be extremely profitable.

Learn how to promote and monetize your apps. This course presents the best practices of advertising, monetizing and publishing your app. It also covers an introduction to business models that will help you make money from an app using Google AdMob, and Google’s mobile advertising platform specifically designed for mobile apps.

What you'll learn

- How to Monetize your application

- Learn when to use ads to Improve user experience

- How to get, engage and maintain your user base

- Display Banner and Interstitial ads in an app

- Licensing and monitoring your application

- Publishing your application

Syllabus

Lesson 1

Introduction to monetization

Why and how to monetize your App

How to monetize apps using subscription & in-App purchase

How to monetize apps using Advertising

Data from App Market

Tools: Admob

Showing Tools: Analytics Adwords, Facebook

Lesson 2

Business Models

Monetization Models Advertising

Monetization Models: In App Purchase

Increase your Retention and Revenue with Gamification and Payment Gateway

Key Performance Indicators

Extra PRO Native Ads

IAPs + Advertising = Killer Combination

Lesson 3

User Acquisition

Introduction to User Acquisition

User Acquisition Strategies

SEO for the App stores

Introduction to Advertising

Performance Advertising

Advertising Acquisition

Tools for creating the correct message

Lesson 4

Technical implementation on Android

Analytics

Notifications

Remote Config A/B Testing

Onboarding Process

Implement firebase invites and dynamic links

Admob

Lesson 5:

Facebook

Facebook Analytics

Facebook Audience Network