EdX

Marketing your Android apps (edX)

Offered by Galileo University, GalileoX,
Marketing your Android apps (edX)

Creating and designing marketing activities to promote, monetize and increase the number of your app users. Almost anyone who is developing Android Applications thinks about the possibility of selling it for profit. The App developing industry is booming and there is plenty of room for people to get in on the action. However, even though it sounds straight-forward, selling Apps is actually quite difficult.

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Probably the most obvious way to get started is selling access to it, but it isn’t the only way to do it. In this course you will find several ways that can prove to be extremely profitable.
Learn how to promote and monetize your apps. This course presents the best practices of advertising, monetizing and publishing your app. It also covers an introduction to business models that will help you make money from an app using Google AdMob, and Google’s mobile advertising platform specifically designed for mobile apps.

What you'll learn

  • How to Monetize your application
  • Learn when to use ads to Improve user experience
  • How to get, engage and maintain your user base
  • Display Banner and Interstitial ads in an app
  • Licensing and monitoring your application
  • Publishing your application

Syllabus

Lesson 1
Introduction to monetization
Why and how to monetize your App
How to monetize apps using subscription & in-App purchase
How to monetize apps using Advertising
Data from App Market
Tools: Admob
Showing Tools: Analytics Adwords, Facebook

Lesson 2
Business Models
Monetization Models Advertising
Monetization Models: In App Purchase
Increase your Retention and Revenue with Gamification and Payment Gateway
Key Performance Indicators
Extra PRO Native Ads
IAPs + Advertising = Killer Combination

Lesson 3
User Acquisition
Introduction to User Acquisition
User Acquisition Strategies
SEO for the App stores
Introduction to Advertising
Performance Advertising
Advertising Acquisition
Tools for creating the correct message

Lesson 4
Technical implementation on Android
Analytics
Notifications
Remote Config A/B Testing
Onboarding Process
Implement firebase invites and dynamic links
Admob

Lesson 5:
Facebook
Facebook Analytics
Facebook Audience Network

Go to Class
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