Asim Ansari

Asim Ansari is the William T. Dillard Professor of Marketing at Columbia University. He received his PhD in marketing from New York University. His current research focuses on the Bayesian modeling for customer relationship management, personalization and customization of products and marketing actions and preference measurement. His research has appeared in several leading marketing journals. He is on the Editorial board of Marketing Science, and the Journal of Marketing Research. He has received the Paul Green award from the American Marketing Association for his work on e-customization. In addition, his has been a finalist for the William O’ Dell award, the John Little Best Paper Award, Frank M. Bass Outstanding Dissertation Award and the INFORMS Society for Marketing Science Long Term Impact Award.

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Develop quantitative models that leverage business data to forecast sales and support important marketing decisions. Marketers want to understand and forecast how customers purchase products and services and how they respond to marketing initiatives. Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on [...]

Business Analytics MicroMasters

Marketing Analytics

Business Data

Marketing

Statistical Computation

Customer Relationship Management

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This course is archived