EdX

Marketing Analytics (edX)

Offered by Columbia University, ColumbiaX,
Marketing Analytics (edX)

Develop quantitative models that leverage business data to forecast sales and support important marketing decisions. Marketers want to understand and forecast how customers purchase products and services and how they respond to marketing initiatives. Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on investment (ROI).

Class Deals by MOOC List - Click here and see EdX's Active Discounts, Deals, and Promo Codes.

In this course, part of the Business Analytics MicroMasters program, discover how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact for:

  • customer relationship management;
  • market segmentation;
  • value creation;
  • communication;
  • monetization.

You will learn how to use probabilistic models and optimization tools to model customer demand forecasts, pricing sensitivity, Lifetime Value and how to leverage such data to make optimal decisions on designing new products, marketing segmentation and strategy.

What you'll learn
Skills acquired after the course:

  • Demand forecasting using customer-base models and statistical approaches
  • Market segmentation methods and best practices for identifying potential customer segments and focused targeting
  • Computation of Customer Lifetime Value for analyzing customer, brand loyalty and forecasting revenue in the short and long run
  • Factors to consider while designing and introducing new products to the market
  • Calculating Optimal Pricing for products and services to get the best ROI
  • Assessing Marketing ROI for making better and data-driven decisions

Syllabus

Week 1: Introduction to Marketing Analytics and Customer Analysis
Week 2: Market Segmentation
Week 3: Preference measurement
Week 4: Consumer Choice Models
Week 5: Customer Lifetime Value
Week 6: New Product Decisions
Week 7: New Product Decisions
Week 8: New Product Decisions
Week 9: Pricing Analytics and Optimization
Week 10: Pricing Analytics and Optimization
Week 11: Advertising
Week 12: Sales Promotions and Course Review

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Relationship Marketing Strategy for Financial Services (edX) EdX
State Bank of India - SBI

Relationship Marketing Strategy for Financial Services (edX)

Marketing & Communication Business

Comprehend the key principles of relationship marketing for financial services. Learn to create, practice and sustain excellent relationship with clients. Marketing now is less about the Product or Service and more about the value it creates for the Customers. Ergo, it is imperative for Financial Services’ professionals to move from transaction management to relationship management and create meaningful relationships with the sole objective of enhancing customer value.

Self Paced
Self-Paced
Marketing Marketing Strategy Positive Relationships
Details
Applications of TinyML (edX) EdX
HarvardX,Harvard University

Applications of TinyML (edX)

Statistics & Data Analysis

Get the opportunity to see TinyML in practice. You will see examples of TinyML applications, and learn first-hand how to train these models for tiny applications such as keyword spotting, visual wake words, and gesture recognition. Do you know what happens when you say “OK Google” to a Google device? Is your Google Home always listening? Following on the Foundations of Tiny ML course, Applications of TinyML will give you the opportunity to see tiny machine learning applications in practice. This course features real-world case studies, guided by industry leaders, that examine deployment challenges on tiny or deeply embedded devices.

Self Paced
Self-Paced
Machine Learning Anomaly Detection Tiny Machine Learning (TinyML) Professional Certificate
Details
Recommender Systems: Behind the Screen (edX) EdX
Université de Montréal,UMontrealX

Recommender Systems: Behind the Screen (edX)

Computer Science

How are items recommended when you’re browsing for movies, jobs or clothing online? Register here and you’ll discover the fundamental concepts and methods allowing the most relevant item suggestions to users from e-commerce to online advertisement. In this course, you will explore and learn the best methods and practices in recommender systems, which are an essential component of the online ecosystem. This course was developed by IVADO and HEC Montréal as part of a workshop that took place in Montreal.

Self Paced
5-12 Weeks
Machine Learning Systems Computer Science
Details
Data Science and Machine Learning Capstone Project (edX) EdX
IBM

Data Science and Machine Learning Capstone Project (edX)

Statistics & Data Analysis Data Science

Create a project that you can use to showcase your Data Science skills to prospective employers. Apply various data science and machine learning techniques to analyze and visualize a data set involving a real life business scenario and build a predictive model. Now that you've taken several courses on data science and machine learning, it’s time to put your learning to work on a data problem involving a real life scenario. Employers really care about how well you can apply your knowledge and skills to solve real world problems, and the work you do in this capstone project will make you stand out in the job market.

Self Paced
Self-Paced
Python Machine Learning Data Science
Details
Ciencia de Datos Aplicada al Marketing (edX) EdX
Universidad Anáhuac,AnahuacX

Ciencia de Datos Aplicada al Marketing (edX)

Statistics & Data Analysis

Toma decisiones en marketing basadas en los datos. Históricamente las matemáticas nacieron por primera vez, debido a la necesidad de entender nuestro entorno y tomar decisiones. En particular, la ciencia de datos (data science), se enfoca en el procesamiento de datos: analizar, explorar e interpretar conjuntos de datos, y con base en ello, tener un panorama completo del presente.

Self Paced
Self-Paced
Marketing Excel Análisis Estadístico
Details
Digital Marketing Analytics: Tools and Techniques (edX) EdX
University of Maryland, College Park,University System of Maryland - USM,USMx,UMD

Digital Marketing Analytics: Tools and Techniques (edX)

Marketing & Communication Business

Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.

Self Paced
Self-Paced
Machine Learning SEO Digital Marketing
Details
Introduction to Marketing (edX) EdX
The University of British Columbia,UBCx

Introduction to Marketing (edX)

Management & Leadership

Learn the fundamentals of marketing, including strategies and tools used across industries. Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy and more.

Self Paced
Self-Paced
Marketing Marketing Strategy Brand Marketing
Details
Services Marketing: Concepts & Applications (edX) EdX
Indian Institute of Management, Bangalore,IIMBx

Services Marketing: Concepts & Applications (edX)

Marketing & Communication Business

Learn the core concepts of marketing services and their applications across industries and businesses from a customer as well as a managerial perspective. The spectrum of services is remarkably diverse. As consumers, we continue to add services to make our lives simpler, productive and more enjoyable. Be it banking, healthcare, hospitality, airline, communication and connections. One way or the other, we consume and experience a variety of services everyday.

Self Paced
5-12 Weeks
Marketing Promotion Branding
Details
Minería de Datos: Segmentación de Mercados (edX) EdX
Universidad Anáhuac,AnahuacX

Minería de Datos: Segmentación de Mercados (edX)

Computer Science

¿Conoces realmente a tus clientes? En este curso aprenderás a construir modelos basados en técnicas de minería de datos, que te permitirán descubrir los hábitos de compra de tus clientes, para definir estrategias de marketing de acuerdo con sus perfiles, hacer una correcta toma de decisiones y tener una ventaja competitiva a través de herramientas de minería de datos.

Self Paced
Self-Paced
Marketing Big Data Data Mining
Details