Explore how writing style, web design and structure can grab the attention of and engage online readers. Understanding the difference between writing for print versus writing for the web starts with learning about how readers behave differently online. This subject brings to light how to accommodate the needs of online readers through web design, writing style, structure and search engine optimisation.
Find out how content can impact the reader's experience, as well as how the reader's experience can impact the way they interpret online content.
What will you learn?
Techniques for writing for your online readers, such as:
- what to consider before you start writing
- characteristics of good online content
- how to write for your audience
- how to maintain your content
More specifically you will learn:
- how to structure a web page
- considerations for search engines and accessibility requirements
- making your content scannable
- using keywords, headings, lists and links
- matching your company’s tone of voice
- creating a content strategy and style guide
- and many other things!
At the end of the course you will be able to write more concisely, ensuring you provide the right message to the reader at the right time.
