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E.g., 2016-12-05
E.g., 2016-12-05
E.g., 2016-12-05
Dec 5th 2016

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.

Average: 8.3 (3 votes)
Nov 28th 2016

Welcome to Course FOUR! In Modules 1-4 you will cover the final elements of the Specialization necessary to round out this introduction to the fundamentals of Photography, and prepare you for creating your own exciting project in the Capstone! You have come a long way since the beginning of this journey from Smartphone Basics to DSLR and Beyond. Just think of all the information you have absorbed and put to use in your assignments and quizzes, and the confidence you have gained that you CAN control the camera to make pictures you are proud to share.

Average: 5.1 (8 votes)
Nov 21st 2016

Explore how writing style, web design and structure can grab the attention of and engage online readers. Understanding the difference between writing for print versus writing for the web starts with learning about how readers behave differently online. This subject brings to light how to accommodate the needs of online readers through web design, writing style, structure and search engine optimisation.
Find out how content can impact the reader's experience, as well as how the reader's experience can impact the way they interpret online content.

Average: 6.6 (17 votes)