Sensing Consumer Insights (Coursera)

Sensing Consumer Insights (Coursera)
Free Course
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Certification
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For marketing specialists and managers with limited experience of digital marketing tools, strategies and their influence on digital consumer search.
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Sensing Consumer Insights (Coursera)
In this course we will focus on the measurement of the effectiveness of a digital marketing strategy through the use of marketing analytics. The final course will also cover performance measurement in digital channels, content and site management in relation to consumer experiences.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Learners will understand the importance of monitoring and assessment of the effectiveness of digital marketing strategy. Learners will learn how to assess the effectiveness of a digital marketing strategy, will measure the performance of digital channels and monitor the effectiveness of digital marketing strategy.

Course 4 of 4 in the Digital Consumer Search and Marketing Specialization.

What You Will Learn

- Assessing the performance of a digital marketing strategy

- Evaluating and improving digital channel performance

- Optimising a content review process



MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Free Course
For marketing specialists and managers with limited experience of digital marketing tools, strategies and their influence on digital consumer search.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.