Nansy Lampraki

Dr Athanasia Lampraki is Assistant Professor in Entrepreneurship and Innovation. She holds a PhD in Strategy and Innovation from the University of Bath, UK. Her research focuses on the management and economics of science. She contributes to the literature on organisational learning, employee mobility and knowledge transfer. Her work has been presented in International Conferences, including Strategy, Entrepreneurship and Innovation Doctoral Conference and the Academy of Management Conference.

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Sensing Consumer Insights (Coursera)

In this course we will focus on the measurement of the effectiveness of a digital marketing strategy through the use of marketing analytics. The final course will also cover performance measurement in digital channels, content and site management in relation to consumer experiences.

Reimagining Consumer Experience (Coursera)

In this course, you will focus on the implementation and practice of a connected digital marketing strategy. By the end of this course, you will have developed your understanding of key topics such as: Marketing automation and conflict in online communities, the sales funnel, search engine marketing and management, [...]

Reshaping Consumer Search (Coursera)

In this course, you will focus on reshaping digital consumer search. In particular, you will gain an understanding of digital marketing strategy planning and development. By the end of this course, you will have developed your understanding of key topics such as; the importance of a digital marketing strategy, [...]

Foundations of Digital Consumer Search and Marketing (Coursera)

This course will develop your understanding of the fundamentals of digital marketing and how it transformed the marketing landscape. By the end of this course, you will have developed your understanding of key topics such as: the fundamentals of content marketing, digital consumer engagement, journey mapping, lifecycle and [...]