Scaling Product and Processes (Coursera)

Scaling Product and Processes (Coursera)
Course Auditing
Categories
Effort
Certification
Languages
Experience working in a startup or scaleup company is extremely useful, but not necessary.
Misc

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Scaling Product and Processes (Coursera)
Fine-tune your product and processes before you begin to scale up your startup! Take the guesswork out of product-market fit and sales and marketing for your scaleup with this course and discover what sets your product apart and how to capitalize on what your company has to offer as you scale up your startup.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

In this course, you will learn how to rethink your product to make sure it is scalable; understand the importance and elements of a growth strategy; discover how to structure your growth team; learn how to align sales and marketing for the scaleup stage; and ensure you know how to protect your cash, your company, and your personal well-being in this crucial stage of going from startup to scaleup. This course brings together practical advice, real-life examples, and big-picture insights from well-known companies and experts in the field so you can see what has worked for other companies and develop a "toolbox" of scaling solutions.

Get perspective on how your company operates and optimize it for scale – this course will prime your product and processes for exponential growth.


Syllabus


WEEK 1

Product Market Fit

Product market fit is everything that happens before you start to scale. It is impossible to make progress without a thorough understanding of what it is and how you know that you have it - this module will help you gain an understanding of what this actually is and how to begin to formulate product market fit.


WEEK 2

Growth

In this module, we´ll look at growth from a scaleup perspective. While growth is usually described as an outcome rather than as a process, looking at growth as a process (and studying what has worked in the past) can offer important insights on what might work in the future.


WEEK 3

Sales & Marketing

The relationship between sales and marketing changes as you move from startup to scaleup. In this module, you´ll learn about how to adjust your pricing strategy as you scale and how to position the (new and shifting) roles of sales and marketing teams to continue to identify and meet the needs of a growing customer base.


WEEK 4

Scaling Up Operations

In this module, you´ll learn about how to optimize what your scaleup is doing right in order to continue growing - without toppling over!



0
No votes yet

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Course Auditing
41.00 EUR
Experience working in a startup or scaleup company is extremely useful, but not necessary.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.