Sep 25th 2017

Introduction to Imagemaking (Coursera)

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During this course, we’ll be making exploratory images to expand your visual vocabulary. We'll create pieces that are expressive, meditative, or 'design-y' to instigate, evoke, experiment, record, explain, or to try out a media. The first two weeks are experimental and exploratory; we won’t be concerned with meaning or communication (although, to be honest, every image does exist in a context, and therefore communicates—or can convey—meaning, connotation, associations, and expressiveness).

In the second two weeks, we’ll invite the images to deliberately and intentionally carry meaning and communication through relational moves like juxtaposition, composition, and context. Everyone has a natural, intuitive way of putting things together. We’ll look at developing and expanding the range of approaches for putting things together, composing page spreads with your images. Since nothing exists without context, we look at how to intentionally drive the image’s connotations, meanings and associations generated through elements of composition and “visual contrasts.” through style, juxtaposition, closure and figures of speech.

Ultimately, we will take the images that you create and make a book from them.

Introduction to Imagemaking is course 3 of 5 in the Graphic Design Specialisation.

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio. The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.

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