Skillshare

Google Ads (Adwords) Crash Course From A Professional Ads Specialist (Skillshare)

Offered by Skillshare,

Google Ads (formerly Google Adwords) is the creme-de-la-creme of online marketing and digital advertising and generating new revenue for businesses and entrepreneurs. In this course I am going to give you an overall understanding of Google Ads and how to make it work for you.

You'll be learning about the following:

How Does Google Ads Work?
Who Are Google Ads Good For?
What Can I Sell With Google Ads?
Differences between Shopping Ads (Ecommerce) and Text Ads
Why Choose One Ad Type Over The Other
Which Ad Type Is Best For You?
Short-tailed vs Long Tail keywords?
How To Tell Google When Not To Show Your Ad
How Do I Target With Shopping Ads? YouTube?
How to Create Ad?
How to Structure my Campaign?
How To Optimize My Campaign?

I know it may seem like a lot for any search engine marketing course, but you'll come out the end with a ton of useful info!
Figure which Google Ads ad type is best for you, generate a list of 10-25 keywords you can target with your Google Ads
Create Project

Go to Class

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Skillshare

Clickfunnels Mastery - How To Create Sales Funnels For Selling Digital Products (Skillshare)

Marketing & Communication

Are you interested to learn how to sell info products, training courses, software or any type of digital product or service? Then this course is perfect for you. The core purpose of this training was to help everyone who has discovered that there is a new way of making effective pages online. The old way of doing things, and still the most common way, is to build out regular websites. Clickfunnels is all about sales funnels.

Self Paced

Self-Paced

Marketing Sales Digital Marketing

Skillshare

Simple Facebook Ads For Local Businesses (Skillshare)

Marketing & Communication

Learn how to create a simple yet effective Facebook ad to drive targetted customers to your product or service creating more profit for your business. This course is quick, simple and to the point and will show you everything you NEED to know to run a profitable ad without the technical jargon.

Self Paced

Self-Paced

Marketing Advertising Facebook

Coursera

Facebook

Introduction to Social Media Marketing (Coursera)

Marketing & Communication Business

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

Jun 9th 2026

5-12 Weeks

Marketing Social Media Digital Marketing

Coursera

Facebook

Advertising with Facebook (Coursera)

Marketing & Communication Business

This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio.

Jun 9th 2026

5-12 Weeks

Advertising Schedule Facebook

Skillshare

Aristotle on Advertising: Rhetoric (the Good Kind!) for Writing and Communication Strategy (Skillshare)

Business

"Rhetoric” has gotten a bad name. Today, it refers only to misinformation, untruthful communications, or propaganda. But “classical rhetoric” is actually the study of effective writing and speaking—and it’s been around for more than 2,500 years since the time of Aristotle and ancient Greece. The tactics and strategies of classical rhetoric that are presented in this class are a powerful means of improving business communications, as well as general writing and presentation skills.

Self Paced

Self-Paced

Business Entrepreneurship Leadership

Skillshare

Etsy 2021 Hacks to Skyrocket Your Sales and SEO (Skillshare)

Marketing & Communication

The Secret to Selling on Etsy in 2021 from a Full-Time Etsy Seller. Hello, I'm Kato - An artist, a full time Etsy seller and an Etsy consultant. Today I'll share with you my success story and How I was able to turn my hobby in to a full-time job. In this course I’ll walk you through the whole process of setting up a successful Etsy shop, starting from scratch. I’ll share all the secrets and tools that I used to be successful on this platform in an easy and informative way, because learning should always be fun!

Self Paced

Self-Paced

Sales SEO Branding

Skillshare

Building a HUGE Email List & Social Following with Referral Marketing! (Skillshare)

Marketing & Communication

Brands have been using the power of FREE since the start of time. Not only that but some of the largest brands in the world (not just your niche) have something in common. They have raving communities/audiences and HUGE email lists to distribute content, products and everything in between too. So instead of dumping $1,000's into paid ads, learn how to master referral marketing and incentivization for growth!

Self Paced

Self-Paced

Business Marketing Digital Marketing

Skillshare

Google AdWords Essentials: Using Search Campaigns | Learn with WordStream (Skillshare)

CS: Information & Technology Marketing & Communication

Learn the ins and outs of creating Google AdWords search campaigns with WordStream’s Mark Irvine in this essential, step-by-step class! Google search campaigns are a straightforward, effective way to connect with potential customers — you set the parameters and consumers come to you! In this introductory class, Mark walks through every detail of creating your first campaign, from understanding how search advertising works to evaluating your finished campaign.

Self Paced

Self-Paced

Marketing Google Google AdWords

Skillshare

Marketing Fundamentals: Basic Concepts & tools of Marketing And Sales. (Skillshare)

Marketing & Communication

Each company has a marketing department that help them developing their Business, but what is Marketing? The first few words that usually pop into a person's head are marketing equals sales! Well, Any business activity needs Marketing because it helps to understand customers and Satisfy them. In contreparty achieving greater Sales! Marketing is not just personal selling or even just advertising, most people define marketing in a very limited way!

Self Paced

Self-Paced

Marketing Entrepreneurship Sales

Skillshare

Digital Marketing Crash Course (Skillshare)

Marketing & Communication

Over the past 10+ years, I have coached over 300 businesses and over 2000 individual professionals around Digital Marketing. This course is my effort to bring a top level summary to the busy SMB owners and Marketing Managers who are already convinced on the fact that Digital marketing is the need of the hour but aren't sure where to start.

Self Paced

Self-Paced

Business Marketing Digital Marketing

Skillshare

Building Email Lists with Landing Pages (Skillshare)

Marketing & Communication

Email lists are the core of any Business. If you're not capturing emails for your Business, then you're missing out on a lot of potential marketing and relationship building opportunities with your customers. Creating a landing page is a great way to start capturing emails.

Self Paced

Self-Paced

Marketing Advertising Email

Skillshare

How to Plan Your Online Music Promotion (Skillshare)

Film & Audio

If you are an independent musician planning to release an album, an EP or a single but have no clue on how to plan its promotion, this class is for you! We will be talking about: defining the right audience for you; choosing the right media to reach it; an effective timeline for the promotion of your release; the skills you will need to implement your plan.

Self Paced

Self-Paced

Business Marketing Music