Email Persuasion: Using Facebook Single Image Ads to Build Your List (Skillshare)

Offered by Skillshare,
Email Persuasion: Using Facebook Single Image Ads to Build Your List (Skillshare)

If you’re a new business owner, it’s likely you’ve thought about using Facebook ads. But instead of taking them out with the intention of driving a purchase - did you know you can use them to increase the number of your email list subscribers? Learn the science of persuasion and create a Facebook single image ad that generates clicks and minimizes bounce rate to get that prospect’s email address.

In this webinar-style class, you’ll learn:
-The one thing you need to know before you take out any paid ad.
-The 4 simple parts you need to write a landing page.
-A shortcut for setting up the easiest Facebook ad you can purchase - without committing to a Facebook page.
After taking this class, you will have the skills to set up a single image Facebook ad campaign with a landing page that's sure to convert.
Log into your Facebook account and take a screenshot of the first ad you see - and its resulting page.
Post the screenshots in the Project Gallery and answer the following questions:
-What do you like about it?
-What do you dislike about it?
-Does it call to a particular audience? Why or why not?
-Is the call-to-action useful?

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