Coursera

Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women (Coursera)

Offered by Goldman Sachs,
Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women (Coursera)

Este curso online gratuito es uno de los 10 cursos disponibles en la colección Goldman Sachs 10,000 Women, diseñado para emprendedoras listas para llevar su negocio al siguiente nivel. En este curso, examinarás el proceso de compra de tus clientes y explorarás los beneficios de la segmentación de mercados. Al analizar a tus competidores e identificar tu ventaja competitiva, considerarás cómo la comprensión de tus clientes y competidores pueden ayudar a maximizar el valor de tu oferta al obtener crecimiento empresarial para tu negocio a medida que crece.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Al final de este curso, habrás desarrollado una Propuesta de Valor para el Cliente (PVC) clara. Esto te permitirá comunicar tu oferta comercial a tu público objetivo de una manera convincente. Tendrás la oportunidad de examinar cómo el desarrollo de una estrategia de precios puede apoyar mejor el crecimiento del negocio.
La colección de cursos 10,000 Women ofrece una experiencia de aprendizaje en línea verdaderamente flexible. Tendrás la libertad de acercarte al programa de cualquier manera que funcione para ti: toma cualquier curso o combinación de cursos para adaptar tu viaje de aprendizaje a las necesidades individuales de crecimiento de tu negocio. Si eliges tomar los 10 cursos, explorarás todos los elementos clave de tu negocio y desarrollarás un plan exhaustivo para el crecimiento de tu negocio.

What You Will Learn

  • Definir y clasificar a tus clientes y sus necesidades.
  • Comparar tu empresa con los competidores para definir tu ventajas frente a ellos.
  • Expresar la Propuesta de Valor para el Cliente (PVC).
  • Desarrollar una estrategia de precios para la empresa.

Syllabus

WEEK 1
Fundamentos de los Clientes y la Competencia con Goldman Sachs 10,000 Women
En este curso, se analizará la importancia de comprender a tus clientes y a la competencia, y de qué manera ese conocimiento puede utilizarse para maximizar el valor de los clientes objetivo y la empresa. Al finalizar este curso, habrás desarrollado una clara Propuesta de Valor para el Cliente (PVC), que comunica lo que ofrece tu empresa a los clientes objetivo de una forma convincente, y habrás examinado cómo tu PVC influye y te ayuda a desarrollar tu estrategia de precios para apoyar el crecimiento empresarial. Para cambiar la configuración de idioma en la plataforma Coursera, selecciona el perfil de tu cuenta en la barra de navegación superior derecha y selecciona “Ajustes”. Elige tu idioma preferido en el cuadro desplegable de idioma y selecciona “Guardar” para enviar tu preferencia.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

On Strategy : What Managers Can Learn from Philosophy - PART 1 (Coursera) Coursera
CentraleSupélec

On Strategy : What Managers Can Learn from Philosophy - PART 1 (Coursera)

Management & Leadership

In the expression “creative thinking”, the keyword is not creativity; the keyword is thinking. With the help of great philosophers, you will rediscover the art of thinking. To help leaders to be rigorous even without figures, great philosophers have lots of ideas. Managers are invited to rediscover the art of thinking. They should understand the role of mental models, realize the importance of cognitive bias, agree on clear definitions and efficient criteria etc. Creativity demands the ability to unshackle ourselves from conventional ways of thinking, to "think outside the box".

Jun 1st 2026
5-12 Weeks
Business Philosophy Innovation
Details
Business Strategy (Coursera) Coursera
University of Illinois at Urbana-Champaign

Business Strategy (Coursera)

Management & Leadership

In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand value creation and capture, and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry level (e.g., five forces analysis), and the firm level (e.g., business models and strategic positioning).

Jun 1st 2026
4 Weeks
Business Strategy Leadership
Details
Microeconomics: When Markets Fail (Coursera) Coursera
University of Pennsylvania

Microeconomics: When Markets Fail (Coursera)

Economics & Finance Social Sciences

Perfect markets achieve efficiency: maximizing total surplus generated. But real markets are imperfect. In this course we will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government intervention. Examples are taken from everyday life, from goods and services that we all purchase and use. We will apply the theory to current events and policy debates through weekly exercises. These will empower you to be an educated, critical thinker who can understand, analyze and evaluate market outcomes.

Jun 2nd 2026
5-12 Weeks
Markets Microeconomics Economics
Details
Fundamentals of Project Planning and Management (Coursera) Coursera
University of Virginia

Fundamentals of Project Planning and Management (Coursera)

Management & Leadership Business

Projects are all around us. Virtually every organization runs projects, either formally or informally. We are engaged in projects at home and at work. Across settings, planning principles and execution methodologies can offer ways in which projects can be run more effectively and efficiently. Project management provides organizations (and individuals) with the language and the frameworks for scoping projects, sequencing activities, utilizing resources, and minimizing risks.

Jun 1st 2026
4 Weeks
Business Management Risk Analysis
Details
Negocios Internacionales II (Coursera) Coursera
University of New Mexico

Negocios Internacionales II (Coursera)

Management & Leadership Business

Vivimos en un mundo cada vez mas globalizado, en el cual el éxito en los negocios internacionales se ha convertido en el factor determinante del desarrollo económico y la prosperidad. Esta materia, Entorno Global de Negocios, Parte II, sigue a la primera materia (Entorno Global de Negocios, Parte I) e introduce al alumno a una comprensión fundamental de como administrar una organización o empresa internacional.

Jun 1st 2026
5-12 Weeks
Business International Business Global Market
Details
Business Growth Strategy (Coursera) Coursera
University of Virginia

Business Growth Strategy (Coursera)

Management & Leadership Business

Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you will learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions.

Jun 1st 2026
4 Weeks
Business Innovation Business Strategy
Details
Alternative Approaches to Valuation and Investment (Coursera) Coursera
University of Melbourne

Alternative Approaches to Valuation and Investment (Coursera)

Management & Leadership Economics & Finance

In this course, participants will develop an understanding of the intuitive foundations of asset and investment valuation, and how alternative valuation techniques may be used in practice. This is part of a Specialization in corporate finance created in partnership between the University of Melbourne and Bank of New York Mellon (BNY Mellon).

Jun 1st 2026
4 Weeks
Finance Business Risk
Details
Managing Responsibly: Practicing Sustainability, Responsibility and Ethics (Coursera) Coursera
University of Manchester

Managing Responsibly: Practicing Sustainability, Responsibility and Ethics (Coursera)

Management & Leadership

Managers are increasingly confronted with issues of sustainability, responsibility and ethics. Managing responsibly is an integrative approach to sustainability, responsibility and ethics, which allows you as a manager to deal competently with such challenges. This course will facilitate your learning process to engage in changing practices to make them more sustainable, responsible, and ethically informed.

Jun 1st 2026
5-12 Weeks
Business Sustainability Management
Details
Digital Marketing Analytics in Theory (Coursera) Coursera
University of Illinois at Urbana-Champaign

Digital Marketing Analytics in Theory (Coursera)

Management & Leadership Marketing & Communication

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients.

Jun 1st 2026
4 Weeks
Business Marketing Digital Data
Details
International Business II (Coursera) Coursera
University of New Mexico

International Business II (Coursera)

Management & Leadership Business

This course, Introduction to the Global Business Environment II, focuses on managing organizations in the international economy. Building on Introduction to the Global Business Environment I, this second course focuses on organizational level and management issues in international settings. The course prepares students with practical as well as research-based knowledge and skills necessary to successfully operating an organizational across borders.

Jun 1st 2026
5-12 Weeks
Business Management Entrepreneurship
Details