This specialization is intended for a general audience of business analysts, seeking to augment their toolkit with the newest analytical methods. Specifically, they will get introduced to analysis of networks and unstructured data (texts) – the two areas that are currently hailed as the “methods of the future.” The connections that people build and the words they use can potentially tell us much more about the organizational
processes than the traditional analytics on numbers.
It is also for anyone who wants to learn practical analytics. “Business” is a very broad domain. Learners will know about the the application of the newest methods to the analysis of business and will be able to extend the knowledge to other areas.
To immerse the newly learned methods into the broader analytical context, specialization offers two additional overview courses. One is dedicated to the field of analytics, helping form the solid understanding of
the role that different methods play in generating insights. The second one is an overview of business analytics specifically, with practical tools and tips for a more successful analytic outcome.
Each course contains a variety of hands-on projects that will aid the understanding of new methods and provide real-life applications of newly learned skills. Having completed the specialization, learners will acquire
advanced methodological tools that can be immediately implemented to improve the analysis and decision-making in modern corporate world.
This course is designed to open the doors of the world of business analytics. Nowadays a lot of organizations make their decisions based on data-driven approach. How to make the right decision? Which methods are used in multinational companies? This course is about demonstrating the diversity of real [...]
Despite a large variety of different courses on analytics, the courses that offer a broad overview of the field are rare. From practice of teaching statistics, it became clear that it is difficult for learners to put together a broad field map if they have taken only a few [...]
This course gives you access to the text mining techniques that are used by top data scientists from all over the world. Since most information available online in the form of text, knowing when and how to use these techniques, algorithms and models will not only give you an [...]
People are social entities. They build complex relationships with others around them, form communities and social circles, belong to organizations. Every decision to make a connection to others is based a large variety of variables (called attributes). Every connection, in turn, affects people’s attitudes, behavior, and actions. This relationship [...]