Free Online Marketing Strategy Courses & MOOCs

Coursera

University of Pennsylvania

Introduction to Marketing (Coursera)

Management & Leadership Marketing & Communication

Dive into the fundamentals of marketing with 'Introduction to Marketing' from Coursera. This comprehensive course, led by distinguished Wharton professors, explores key concepts like branding, focusing on the customer, and effective market entry strategies. Whether you're a beginner or looking to refine your skills, this course provides invaluable insights for aspiring marketers.

Sep 21st 2026

5-12 Weeks

Business Markets Marketing

EdX

The University of British Columbia,UBCx

Introduction to Marketing (edX)

Management & Leadership

Dive into the world of marketing fundamentals with our comprehensive online course, designed for beginners and professionals alike. Gain insights into market research, brand strategy, pricing, integrated marketing communication, social media strategy, and more to elevate your skills and drive business success.

Self Paced

Self-Paced

Marketing Marketing Strategy Brand Marketing

Coursera

Yonsei University

Intro to International Marketing (Coursera)

Marketing & Communication

Embark on a journey into the world of international marketing with this beginner-friendly course from Coursera. Gain insights into cross-country and cross-industry innovation strategies that can help businesses expand and thrive in global markets. This introductory program breaks down complex concepts to provide a solid foundation for those new to international marketing.

Sep 21st 2026

3 Weeks

Marketing Marketing Strategy Branding

Coursera

Yonsei University

International B2B (Business to Business) Marketing (Coursera)

Marketing & Communication Business

Dive into the world of International B2B Marketing! This course provides a deep dive into the unique aspects of marketing products and services to other businesses on an international scale. Gain insights into how B2B differs from consumer marketing and learn strategies for successful global business expansion.

Sep 21st 2026

3 Weeks

Marketing Strategy International Marketing Cross Country & Cross Industry Innovation

Coursera

IESE Business School

Marketing: Customer Needs and Wants (Coursera)

Management & Leadership Marketing & Communication

Dive into the world of consumer behavior and unlock the key to successful marketing with 'Marketing: Customer Needs and Wants'. This course will equip you with essential insights into identifying and classifying customers, helping you craft targeted strategies that resonate with your audience's needs and wants. Perfect for marketers looking to refine their approach.

Sep 21st 2026

4 Weeks

Management Marketing Business Strategy

Coursera

IE Business School

Positioning: What you need for a successful Marketing Strategy (Coursera)

Marketing & Communication Business

Discover the critical role of Positioning in crafting an effective Marketing Strategy. This course, led by IE professor Ignacio Gafo, will guide you through essential stages of market segmentation, defining your unique value proposition, and building a clear, compelling position in the marketplace. Whether you're new to marketing or looking to refine your strategy, this course provides the tools needed for a successful brand positioning.

Sep 21st 2026

4 Weeks

Marketing Marketing Strategy Positioning

Coursera

IE Business School

Marketing Mix Fundamentals (Coursera)

Marketing & Communication Business

Dive into Marketing Mix Fundamentals to learn how to effectively bring your products to market. This course covers the essential elements of Product, Pricing, Place, and Promotion strategies that are crucial for business success. Gain insights into brand management, pricing techniques, distribution channels, and promotional tactics.

Sep 21st 2026

4 Weeks

Marketing Promotion Marketing Strategy

Coursera

EIT Digital

Marketing Strategy for Entrepreneurs (Coursera)

Management & Leadership Marketing & Communication

Embark on a practical journey into the world of marketing strategy tailored for aspiring and established entrepreneurs. This hands-on course equips you with actionable insights and tools to develop and execute successful marketing plans that drive growth and customer engagement. Start today and transform your approach to marketing!

Sep 21st 2026

5-12 Weeks

Analysis Marketing Entrepreneur

EdX

Indian Institute of Management, Bangalore,IIMBx

Marketing Management (edX)

Management & Leadership

Dive deep into the world of marketing management with this expert-led course. Master the fundamentals of the marketing mix, understand consumer behavior, and learn how to strategically plan and execute effective marketing campaigns. Whether you're a seasoned professional or just starting out, this course will equip you with the tools needed to create loyal customers and drive business success.

Self Paced

Self-Paced

Marketing Marketing Management Marketing Strategy