Engaging in Persuasive and Credible Communication (Coursera)

By the end of this course, you will be able to structure and express your ideas in a convincing and persuasive manner in writing, apply basic principles of persuasive writing to convince different sets of audiences at the globalised workplace, and learn to engage in persuasive and credible communication across different cultures in a complex globalised environment.

Course 3 of 5 in the Effective Communication in the Globalised Workplace Specialization.

Syllabus

WEEK 1

Persuasive and Credible Communication: An Overview

In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility.

WEEK 2

Principles of Persuasive Writing

In the second part, we will establish some basic rules of effective writing and examine how writing can be made more persuasive.

WEEK 3

Persuasive Writing in a Globalised World

In the last part of the course, we will situate persuasive and credible writing in the larger context of a globalised world. We will tackle issues such as persuasion and credibility across cultures.