Yutaka Yamauchi

Yutaka is Associate Professor at Kyoto University, Graduate School of Management. Prior to joining GSM in September 2010, he was a researcher at Palo Alto Research Center (PARC), a Xerox Company. He obtained Masters and Bachelors degrees in Computer Science from Kyoto University and Ph.D. in Management from UCLA Anderson School.
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Culture of Services: Paradox of Customer Relations (edX)

Understand the subtle and sometimes counter-intuitive dynamics of customer relations. Learn a fresh, cultural perspective on service-focused industries. Services are everywhere in our society. We cannot live without them. More than 70% of advanced economies fall under the category of the service [...]

Culture of Services: New Perspective on Customer Relations (edX)

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Culture of Services: New Perspective on Customer Relations (edX)
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Learn how to analyze and understand the difficult dynamics of customer service. Customer service is a complex phenomenon where people engage in an extended interaction to co-create value. This course focuses on social and cultural aspects of services.