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Culture of Services: Paradox of Customer Relations (edX)

Understand the subtle and sometimes counter-intuitive dynamics of customer relations. Learn a fresh, cultural perspective on service-focused industries. Services are everywhere in our society. We cannot live without them. More than 70% of advanced economies fall under the category of the service [...]
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Introduction to Marketing (Coursera)

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
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