Coursera
Dive into 'Emerging Markets' with Jagdish Sheth, a transformative online course that redefines global business strategies. Explore five key dimensions where emerging markets differ from developed ones, and learn to apply a local-first approach for global success in booming economies like China and India.
Coursera
Dive into the transformative world of Social Media & Marketing with this insightful course by Jagdish Sheth on Coursera. Discover how digital technology has revolutionized every aspect of marketing, from branding to advertising and promotion. Explore the profound impact of social media and user-generated content on market research and traditional marketing principles like the 4P's. This course is perfect for marketers, business owners, and anyone looking to leverage the power of social media in their marketing strategies.
Coursera
Dive into the transformative world of customer-focused marketing with 'What Are the 4 A's of Marketing' by Jagdish Sheth. This course shifts your perspective from a company-centric approach (the 4Ps) to a value creation framework centered around the needs and desires of customers. Learn how acceptability, affordability, accessibility, and awareness can be leveraged to create compelling marketing strategies that resonate with consumers.
Coursera
Dive into 'The Good, Bad, and Ugly of Marketing' course by Jagdish Sheth on Coursera. This insightful program teaches you how to revolutionize your marketing strategy for better customer engagement and financial outcomes. Explore purpose-driven marketing, internal marketing, supplier marketing, community marketing, and investor marketing to create a holistic approach that benefits all stakeholders.
Coursera
Unlock the secrets to becoming a customer-focused organization and gain a significant advantage in today's competitive market. This course, led by renowned expert Jagdish Sheth, will guide you through understanding the power of Customer Centricity as a Competitive Advantage. Learn how to calculate and leverage Customer Lifetime Value (CLV) for sustainable growth and discover practical ways to implement customer-centric practices within your organization.
Coursera
In today's diverse market, managing customer expectations is crucial for success. This course, led by the esteemed Professor Jagdish Sheth, explores how to shape customer expectations to enhance satisfaction and loyalty. Gain valuable insights into understanding consumer behavior and learn practical strategies to align with your business objectives effectively.
Coursera
Join this insightful course led by Professor Jagdish Sheth to understand how corporations can effectively contribute to planned social change. Explore real-world examples, including environmental sustainability initiatives and the United Nations Sustainable Development Goals (SDGs), as you delve into the critical role of corporate social responsibility (CSR) in today's business landscape. Learn from an award-winning educator about influencing consumer behavior for a better society.
Coursera
Transitioning from an expert-for-hire to a trusted advisor is crucial in today's digital age where information is abundant and easily accessible. This course, taught by Jagdish Sheth, explores how to build trust and establish yourself as a go-to professional in your industry. With insights gleaned from interviews with successful leaders, you'll learn the key attributes that define a trusted advisor.
Coursera
Dive into 'Segmenting the Market with Jagdish Sheth' and master the art of identifying distinct consumer segments for tailored marketing approaches. This course, offered by Coursera, will equip you with essential tools and insights from a leading expert in market segmentation to enhance your business strategies.