Careers in Media Technology explores how leading audio, music, and video technology companies, such as Sonos, Adobe, Smule, Dolby, iZotope, Universal Audio, and Avid, bring products from idea to market.
TE introduces the fundamentals of technology entrepreneurship pioneered in Silicon Valley and now spreading globally. This is an online course where participants are learning in teams, and practicing entrepreneurship through concrete projects, some of which have become real startups.
With more than 200000 students throughout 8 sessions, TE has grown into a worldwide community of entrepreneurs learning the best startup methodologies and developing their ideas. Many of the alumni are continuing to build their startups beyond the class and mentoring teams in new cohorts.
We now offer 4 regular runs of the class, one each quarter, split in two sessions, TE1, focused on early idea validation, and TE2, oriented toward product market fit.
This is the second part of TE with a focus on moving forward a tested idea and starting to test marketing channels and doing your first few sales. By the end of this class you will have a refined business model with an understanding of the necessary partnerships, how to reach your customers and what price and sales model to use. You will also begin exploring funding options and build a list of potential investors.
These are the area that will be covered in TE 2:
- basics of marketing, how to craft your message and communicate your value proposition
- basics of sales, understanding pricing and the other elements of selling your product (which will be also used to further validate (or not?/pivot) your idea)
- partnership and distribution, how to get help building and delivering your product
- financing, a look at venture capital, seeking investors and building a pitch deck