Search Engine Optimization Basics for Small Business Owners (Skillshare)

Offered by Skillshare,
Search Engine Optimization Basics for Small Business Owners (Skillshare)

Are you a small business owner looking to figure out the basics of search engine optimization (SEO) for your website? This class will teach you all that you need to know about search engine optimization that is important for a business owner. We will discuss the difference between on page search engine optimization versus off page search engine optimization. And if you have a local brick and mortar store, we will look at the importance of local search engine optimization.

It will give you an overview and it will also give you some tips whether you should do this yourself or whether you can outsource this task. Come join me in the class and you will find out what you need to know about search engine optimization from a small business owner's standpoint.
Let's start a discussion about what your plans are for SEO in the future?
After what you have learned in this course, is this something you plan on doing yourself in-house or do you plan on outsourcing this function? Please tell us why.
Here are some resources that were mentioned in the video lessons. There is a listing of places where you can submit your business information. Some of them may require a fee. The most important one is to set up a Google listing with a Google ID.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Introduction to SEO: Tactics and Strategy for Entrepreneurs  (Skillshare) Skillshare
Skillshare

Introduction to SEO: Tactics and Strategy for Entrepreneurs (Skillshare)

Join "Wizard of Moz" Rand Fishkin for a dive into the heart of SEO. This 90-minute class shares actionable insights and tactics for optimizing your content and organically raising the online presence of your business and brand. This class is perfect for entrepreneurs, small business owners, startups, freelancers, junior marketers, web designers, and copywriters eager to do SEO that matters! No prior experience or skills required.

Self Paced
Self-Paced
Email Marketing for E-Commerce: Tips and Tools to Increase Sales | Learn with Mailchimp (Skillshare) Skillshare
Skillshare

Email Marketing for E-Commerce: Tips and Tools to Increase Sales | Learn with Mailchimp (Skillshare)

Eager to take your email marketing to the next level, and start increasing sales? This tactical 25-minute class with Mailchimp’s Director of VIP Services, Ariana Hargrave, shares tools and tips you can put into action today to send better emails and achieve your business goals. Ariana walks through three key concepts to boost your business through email – Automation, Optimization, and Personalization – and several helpful tactics and visual examples within each.

Self Paced
Self-Paced
The Complete Business Startup Playbook (Skillshare) Skillshare
Skillshare

The Complete Business Startup Playbook (Skillshare)

Looking to start a business with a proper foundation and strategy? Learn how to polish your plan with the Business Startup Playbook! In this 45 minute course, Nate will show give you the knowledge and tips he has learned from coaching over 200 small business owners and sole proprietors. There are so many items to keep track of when starting a business and that is why we need to stay laser focused on the necessary building blocks for a solid foundation.

Self Paced
Self-Paced
Introduction to Keyboard Maestro Macros for eCommerce (eBay, Poshmark, Mercari Automation) (MAC) (Skillshare) Skillshare
Skillshare

Introduction to Keyboard Maestro Macros for eCommerce (eBay, Poshmark, Mercari Automation) (MAC) (Skillshare)

This class is designed to give e-commerce sellers a basic understanding of how to use macros to automate repetitive tasks like listing items, ending items, accounting and bookkeeping, email tasks and text shortcuts. Selling on multiple platforms can be tedious, and the use of macros speeds up basic processes and reduces the chances for human errors. You should be able to make a basic macro after this course.

Self Paced
Self-Paced
YouTube SEO Pro [How to Rank Your Videos First in YouTube Search & Suggested Video] (Skillshare) Skillshare
Skillshare

YouTube SEO Pro [How to Rank Your Videos First in YouTube Search & Suggested Video] (Skillshare)

YouTube is such a great place for content creators. The problem isn't that most YouTube Channels don't have great content. It's that they can't seem to get any eyes on their videos. You could spend hours & hours producing top of the line videos, but if you can't get them in front of the right audience, they'll never get the traction they need. That means barely any views, let alone subscribers.

Self Paced
Self-Paced
How To Make A WordPress Blog For Beginners Step By Step (Skillshare) Skillshare
Skillshare

How To Make A WordPress Blog For Beginners Step By Step (Skillshare)

Hi, in this class I’m going to show you how to start blogging and create a beautiful blog which is perfect for 2018 and beyond! I’ve been making websites and blogs and also teaching how to properly set them up for years now and I get bombarded with questions on a daily basis like…How do I start a blog? What’s the easiest way to get started without overwhelm? Which platform should I use?

Self Paced
Self-Paced
How to Start a Startup: From Idea to Innovation (Skillshare) Skillshare
Skillshare

How to Start a Startup: From Idea to Innovation (Skillshare)

Curious about starting a startup? Join Union Square Ventures Managing Partner Albert Wenger for a comprehensive, introductory primer into everything you need to know! This one-hour class is a perfect introduction to the world of startups—giving you insights, frameworks, and tips so you can navigate one of today's fastest-growing business sectors with confidence.

self Paced
Self-Paced
Frameworks for High Performance - Class 1: Making Decisions Like A Boss (Skillshare) Skillshare
Skillshare

Frameworks for High Performance - Class 1: Making Decisions Like A Boss (Skillshare)

Are you looking to make a decision in the next 6-12 months concerning your career, relationships, or life? This course is for you if you are looking to decide whether to... Quit your job and start a business; Hire a new employee at your company; Move to a new city; Enter a more committed relationship; Invest money in a venture

Self Paced
Self-Paced
Survey for Success: Growing Your Business with Customer Insights (Skillshare) Skillshare
Skillshare

Survey for Success: Growing Your Business with Customer Insights (Skillshare)

Want happier customers, higher sales, and better engagement? Discover how surveys can unlock the insights you need to make smarter decisions for your business! Whether you’re an entrepreneur, freelancer, or creative, success starts with knowing exactly what your customers want! In this step-by-step introductory class, SurveyMonkey's Sarah Cho breaks down the survey process into simple steps designed to unlock the answers you need to launch your side hustle, improve your product, or back up your big pitch using real customer insights.

Self Paced
Self-Paced
8 Steps to Wealth through Real Estate Microdegree (Skillshare) Skillshare
Skillshare

8 Steps to Wealth through Real Estate Microdegree (Skillshare)

Welcome to 8 Steps to Wealth through Real Estate microdegree. Congrats on taking your first steps towards creating & protecting your wealth for you and your family. Learn how to change your mindset from a scarcity mindset to abundance mindset to a global mindset. This 8 steps to Wealth through Real Estate Microdegree will focus on teaching you how you can use the 5 pillars of Wealth to overcome barriers such as lack of knowledge, trust and access to the right expertise.

Self Paced
Self-Paced
Etsy 2021 Hacks to Skyrocket Your Sales and SEO (Skillshare) Skillshare
Skillshare

Etsy 2021 Hacks to Skyrocket Your Sales and SEO (Skillshare)

The Secret to Selling on Etsy in 2021 from a Full-Time Etsy Seller. Hello, I'm Kato - An artist, a full time Etsy seller and an Etsy consultant. Today I'll share with you my success story and How I was able to turn my hobby in to a full-time job. In this course I’ll walk you through the whole process of setting up a successful Etsy shop, starting from scratch. I’ll share all the secrets and tools that I used to be successful on this platform in an easy and informative way, because learning should always be fun!

Self Paced
Self-Paced