Self Paced

Principles of Marketing (WMA)

The Principles of Marketing examination covers material that is usually taught in a one-semester introductory course in marketing. Such a course is usually known as Introduction to Marketing, Basic Marketing, Fundamentals of Marketing, Marketing or Marketing Principles.

This exam is concerned with the role of marketing in society & within a firm, marketing strategy planning, the marketing mix, understanding consumer & organizational markets, marketing institutions, & other selected topics, such as ethics, marketing research, international marketing, services & not-for-profit marketing. Your expected to have a basic knowledge of the social/cultural, economic/demographic, political/legal & technological trends that are important to marketing.

3 Univ credit CLEP/ECE