Principles of Marketing (WMA)

Offered by California State University, Dominguez Hills,

The Principles of Marketing examination covers material that is usually taught in a one-semester introductory course in marketing. Such a course is usually known as Introduction to Marketing, Basic Marketing, Fundamentals of Marketing, Marketing or Marketing Principles.

This exam is concerned with the role of marketing in society & within a firm, marketing strategy planning, the marketing mix, understanding consumer & organizational markets, marketing institutions, & other selected topics, such as ethics, marketing research, international marketing, services & not-for-profit marketing. Your expected to have a basic knowledge of the social/cultural, economic/demographic, political/legal & technological trends that are important to marketing.
3 Univ credit CLEP/ECE

Note: This course is currently not available.

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