Marketing Analytics: Competitive Analysis and Market Segmentation (edX)

Marketing Analytics: Competitive Analysis and Market Segmentation (edX)
Course Auditing
Categories
Effort
Certification
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Familiarity with marketing and basic operations in Microsoft Excel preferred, but not required.
Misc
Marketing Analytics: Competitive Analysis and Market Segmentation (edX)
Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits. In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic attempts to laser-guided precision.

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You will learn how to predict what your competitors will do next, plus how to segment markets for greater customer satisfaction and company profitability.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.


What you'll learn:

- Competitive analysis

- Market segmentation

- How to analyze and structure markets

- Application of advanced programming languages toward segmentation



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