Competitive Analysis

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Website Optimization Client Report Project (Coursera)

SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client [...]
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Business Intelligence and Competitive Analysis (Coursera)

By the end of 2019, it is clear that American Airlines (AAL), the world’s largest airline group, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs [...]
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Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women (Coursera)

May 17th 2021
Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women (Coursera)
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This course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. In this course, you will examine your customers’ buying process and explore the benefits of segmenting your customers. Through mapping your competitors [...]
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Marketing Analytics: Competitive Analysis and Market Segmentation (edX)

Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits. In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic [...]
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