Competitive Analysis

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Website Optimization Client Report Project (Coursera)

SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client [...]
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Business Intelligence and Competitive Analysis (Coursera)

By the end of 2019, it is clear that American Airlines (AAL), the world’s largest airline group, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs [...]
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Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs (Coursera)

Sep 27th 2021
Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs (Coursera)
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Este curso online gratuito é um dos 10 cursos disponíveis na coleção 10,000 Women da Goldman Sachs, projetado para empreendedoras prontas para levar seus negócios para o próximo nível. Neste curso, você examinará o processo de compra de seus clientes e irá explorar os benefícios da segmentação de mercado. [...]
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Developing Innovative Ideas for Product Leaders (Coursera)

For product leaders, creating new new products and improving existing products are imperatives for success. Maturing technologies and aging product portfolios are requiring companies to discover, develop, and deliver products that customers love. This course is focused on the first step of this journey, identifying and evaluating new product [...]
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Marketing Analytics: Competitive Analysis and Market Segmentation (edX)

Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits. In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic [...]
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