Strategic Management (Coursera)

This course is part of the Innovation & Entrepreneurship Mindset Specialization.

Syllabus

Week 1: Introduction to Strategy External Analysis

This week resumes the discussion on Strategy and External Analysis, started in the course “Introduction to Strategy”. On the first day we will deepen the discussion on Strategic Management, including the two models that we will delve into, the I/O model and the Resource Based Model. We'll talk about the techniques used for analysis, and a discussion of the dynamic nature of the external environment.

Week 2: Internal Analysis

Week 2 will be dedicated to the forms of internal analysis, the one designed for the I/O model and the Resource Based Model. At this level of discussion, you will see the importance of using alternative forms of internal analysis.

Week 3: Strategy Development

Week 3 will be devoted to exploring the two models of strategy making, and when one model is better suited than the other.

Week 4: Strategy Stress Test and Strategic Monitoring

Week 4 will be devoted to a discussion of the main reasons why strategies fail, and recommendations to avoid these mistakes. We will also discuss how a very important concept, VUCA (Vulnerability, Uncertainty, Complexity and Ambiguity) is, and how this concept requires professional ways to test and adapt strategies.

Week 5: Strategy Execution

Week 5 will be dedicated to discussing the levels of strategy formulation and execution (Corporate Strategy, Business Unit Strategy and Functional Level Strategy). We will also discuss the challenges of strategy execution.