Edson Ito

Edson Ito has had professional experience in 21 countries since 1996, engaging in high complexity projects in the implementation of processes, projects, and missions of Competitive Intelligence. Edson is a managing partner of INTELLIGENCIA, developing projects of Strategy, Competitive Intelligence, Training, Workshops, Information Gathering, and Analysis. Edson is an enthusiastic user of War Game, Win-Loss Analysis, and Advanced Intelligence Techniques. Edson was a member of the SCIP Board of Directors (Strategic and Competitive Intelligence Professionals) between 2012 and 2015, and President and Founder of SCIP Brazil, between 2008 and 2011. He is a Coordinator and Professor of the MBA in Fraud Risk Management and Compliance at Fundação Instituto de Administração. He is also Professor of Advanced Competitive Intelligence in undergraduate and graduate schools, MBA, International Executive MBA, Specialization courses in some of the most prestigious universities in Brazil – Fundação Instituto de Aministração, Fundação Instituto de Pesquisas Econômicas and Fundação Getúlio Vargas. Edson is an instructor of the Competitive Intelligence Professional Certification, an international Competitive Intelligence Certification Program at ADVS, which represents the Fuld Gilad Herring - Academy of Competitive Intelligence in Brazil. Edson has worked in several industries, including Defense, Telecommunications, Services, Software, Food and Beverages, Fine Chemistry, Aerospace, Professional Uniforms, Ingredients, Cosmetics, Cement and Glue, Radio and TV and Government related projects. Edson Ito has an Executive MBA degree at FIA, Undergraduate Degrees at FGV, Specialization in Marketing by ESPM and Ericsson Training Center, Specialization in Administration by FGV (CEAG), "Competitive Intelligence Professional Course" at the Fuld Gilad Herring Academy of Competitive Intelligence (Boston USA), and several other training sessions in the US and Canada.

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Models & Frameworks to Support Sales Planning (Coursera)

In this course, you’ll go through a conceptual approach to selling models and frameworks. As a primary learning outcome of this course, we emphasize the improvement in the analytical competencies and skills to develop sales planning and management. And the learning process goes through the application of the models [...]

Sales Strategy (Coursera)

This course is designed to discuss the application of intelligence analysis in the sales planning process. And this approach contributes to integrating the sales planning process into the corporate strategy of the company because, in the strategy analysis and formulation process, we apply models, frameworks, tools, and techniques that [...]

Effective Sales - An Overview (Coursera)

This specialization course focus on providing conceptual and practical guidance on sales planning and management. The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company. Concepts discussed in this specialization aim to support [...]