Business Intelligence and Competitive Analysis (Coursera)

The challenge faced by AAL is typical; addressing it may well be a management consulting project worthy millions of dollars. In particular, business intelligence and competitive analysis is required to discover problems and opportunities for the company, and lay the foundation for turning-around strategies.

In this course, you will learn a powerful tool that combines data, industry classification, and analytics models with visualization tools for effective and efficient business intelligence and competitive analysis. Upon completion of the course, you should be able to conduct a business intelligence and competitive analysis on a company of your choice as a management consultant.
What You Will Learn

- Industry analysis: business geographic information, competition intensity, industry trend, value chain analysis.

- Competition positioning: where does the company stand in the competitive landscape?

- Enterprise diagnosis: competitive strength and weakness, levers driving financial performance in this industry, the key problems and causes.

Course 2 of 5 in the Supply Chain Analytics Specialization.

Syllabus

WEEK 1

Welcome!

Welcome to Business intelligence (BI) ad competitive analysis! In Week 1, you will learn the story of American Airlines Group (AAL), the challenges it faces, and the power and framework of a competitive analysis.

WEEK 2

Industry Analysis

In Week 2, you will learn the tools of business geographic information, competition intensity, industry trend, and value chain analysis to analyze the industry of your choice.

WEEK 3

Competition Positioning

In Week 3, you will learn how to position the company of your choice in its industry to find out where the company stands in the competitive landscape.

WEEK 4

Enterprise Diagnosis

In Week 4 (final week), you will learn enterprise diagnosis tools to discover the strength and weakness of the company of your choice relative to its competitors. You will also learn the value driver and breakdown analysis tools to identify performance drivers for the industry, and discover key problems and causes for the company.