Stephan Sorger




Stephan Sorger, M.B.A., M.S., PE, UC Berkeley Extension Honored Instructor, is a serial marketing executive, instructor and author. He is the vice president of strategic marketing at the consulting firm On Demand Advisors. Previously, he held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has taught marketing courses at UC Berkeley Extension since 2003.

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E.g., 2016-10-25
E.g., 2016-10-25
E.g., 2016-10-25
Aug 30th 2016

Learn how to identify what your consumers want in a product and the best distribution and sales channels to engage with your chosen markets.

Average: 5.7 (3 votes)
Aug 2nd 2016

Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits.

Average: 7 (1 vote)
Jul 5th 2016

Learn how to use price and promotion analytics to effectively allocate your marketing budget to maximize profits. In this marketing course, you will learn how to price your offerings, as well as how to allocate your scarce marketing budget among different promotion vehicles to maximize their overall impact in the organization. You will also learn how to select prices to maximize profits or fulfill other specific company objectives.

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Jun 7th 2016

Learn best approaches and practices for marketing measurement, including how to use metrics to measure success. Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success. In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions.

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