Habilidades gerenciales: Proyecto final (Coursera)

Habilidades gerenciales: Proyecto final (Coursera)

En este curso, desarrollarás un plan estratégico que te permitirá identificar, desarrollar y alinear la misión, visión, valores y objetivos estratégicos de tu función directiva con los de la empresa en la que laboras. Del mismo modo diseñarás las estrategias e indicadores para lograrlo de manera realista y eficiente.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Course 6 of 6 in the Habilidades Gerenciales Specialization.

Syllabus

WEEK 1
Misión, visión y valores
En este curso desarrollarás un plan estratégico que te permitirá identificar, desarrollar y alinear la misión, visión, valores y objetivos estratégicos de tu función directiva con los de la
empresa en la que laboras. Del mismo modo diseñarás las estrategias e indicadores para lograrlo de manera realista y eficiente.

WEEK 2
Análisis FODA
Continuaremos con nuestro plan estratégico y en esta semana haremos nuestro análisis FODA que nos permitirá identificar los aspectos positivos e identificar las áreas de
vulnerabilidad de nuestra situación interna y externa, de nuestro rol gerencial.

WEEK 3
Diseño de objetivos estratégicos
Esta semana concluiremos nuestro plan estratégico y reflexionarás sobre el nivel de tu desarrollo que haz alcanzado como directivo, en un instrumento denominado inventario de
competencias.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Design Research para Estratégia e Inovação (Coursera) Coursera
FIA Business School

Design Research para Estratégia e Inovação (Coursera)

Nossas boas-vindas ao Curso Design Research para Estratégia e Inovação.Neste curso, você aprenderá sobre os principais elementos da Design Research (DR) aplicada à geração de inovação e estratégia. Tal método é fundamental para a criação de produtos, serviços e sistemas que atendam às necessidades humanas. No entanto, apesar de sua utilidade, a DR é amplamente negligenciada por muitas instituições e executivos. A DR, em essência, orienta as equipes para descobrir insights e desenvolver experiências de usuário que gerem valor.

Nov 16th 2026
4 Weeks
Turning Point: Estratégia, Liderança e Gestão de Mudanças (Coursera) Coursera
FIA Business School

Turning Point: Estratégia, Liderança e Gestão de Mudanças (Coursera)

Nossas boas-vindas ao Curso Turning Point: Estratégia, Liderança e Gestão de Mudanças. Neste curso, você aprenderá sobre: estratégias organizacionais no contexto atual; abordagens adotadas pelas organizações para obter vantagem competitiva no mercado; práticas de Gestão de Mudanças organizacionais; liderança no contexto geral e em processos de mudanças organizacionais.

Nov 23rd 2026
4 Weeks
Management Skills for New Managers (Coursera) Coursera
Starweaver

Management Skills for New Managers (Coursera)

The "Management Skills for New Managers" course is designed to empower newly appointed managers with essential skills for effective leadership and team management. The course covers various aspects of successful management, including leadership styles, communication strategies, delegation techniques, performance management, and fostering a healthy work environment.

Nov 16th 2026
1 Week
The Strategy of Content Marketing (Coursera) Coursera
University of California, Davis

The Strategy of Content Marketing (Coursera)

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Nov 9th 2026
5-12 Weeks
Successful Negotiation: Essential Strategies and Skills (Coursera) Coursera
University of Michigan

Successful Negotiation: Essential Strategies and Skills (Coursera)

We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement.

Nov 9th 2026
5-12 Weeks
On Strategy : What Managers Can Learn from Philosophy - PART 1 (Coursera) Coursera
CentraleSupélec

On Strategy : What Managers Can Learn from Philosophy - PART 1 (Coursera)

In the expression “creative thinking”, the keyword is not creativity; the keyword is thinking. With the help of great philosophers, you will rediscover the art of thinking. To help leaders to be rigorous even without figures, great philosophers have lots of ideas. Managers are invited to rediscover the art of thinking. They should understand the role of mental models, realize the importance of cognitive bias, agree on clear definitions and efficient criteria etc. Creativity demands the ability to unshackle ourselves from conventional ways of thinking, to "think outside the box".

Nov 16th 2026
5-12 Weeks
Leading Innovation in Arts and Culture (Coursera) Coursera
Vanderbilt University,National Arts Strategies - NAS

Leading Innovation in Arts and Culture (Coursera)

Developed by David Owens at Vanderbilt University and customized for the cultural sector with National Arts Strategies, this course will help arts and culture leaders create an environment where new ideas are constantly created, shared, evaluated and the best ones are successfully put to work. One of the toughest challenges for any leader is getting traction for new ideas. Winning support can be a struggle. As a result, powerful new ideas often get stuck. This is especially true in the cultural sector. People involved in arts and culture often have little time and even less money for experimentation and risks. This course will help those in the performing arts, museums, zoos, libraries and other cultural organizations build environments where new management and program ideas flourish.

Nov 16th 2026
5-12 Weeks
El plan de marketing (Coursera) Coursera
IE Business School

El plan de marketing (Coursera)

¿De qué sirve una estrategia de marketing perfecta sin saber cómo actuar e implementarla en el mercado? Definiremos la estrategia y el marketing mix que tu producto / servicio o marca deben seguir. El plan de marketing incluye la estrategia de marketing y el plan para implementarla. En el desarrollo del plan de marketing, tendrás que responder a preguntas tales como: ¿Qué mix de marketing se ofrecerá y para quién? ¿Qué recursos de la empresa se necesitarán? ¿Qué resultados se esperan?

Nov 9th 2026
4 Weeks
The Impact of Technology (Coursera) Coursera
EIT Digital

The Impact of Technology (Coursera)

In this course you will learn how to use theories and methods to make predictions of the potential impact of new technology – in general, as well as for a specific application. This will prepare you for the changes that we are facing in society, and also help you take advantage of transformations which are driven by technology. The course takes a broad approach, including social and economic factors. You will study historical examples and learn to recognize recurring patterns and cycles. The curriculum includes general innovation theories, foresight methodology, value chain disruption and strategy.

Nov 9th 2026
5-12 Weeks
Bridging the Gap between Strategy Design and Delivery (Coursera) Coursera
Brightline Initiative

Bridging the Gap between Strategy Design and Delivery (Coursera)

In today’s competitive business environment, organizations are facing unprecedented levels of change and disruption. Only 1 out of 10 executives based on a global survey admit that their organizations successfully deliver all of their strategic initiatives. This course will help you as a leader of your organization to bridge the costly and wasteful gap between strategy design and delivery.

Nov 23rd 2026
5-12 Weeks
Advanced Competitive Strategy (Coursera) Coursera
Ludwig-Maximilians-Universität München

Advanced Competitive Strategy (Coursera)

In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies.

Nov 16th 2026
5-12 Weeks