Establish Clients for Life with Buyers (Coursera)

Offered by Keller Williams,
Establish Clients for Life with Buyers (Coursera)

The Establish Clients for Life with Buyers course explores the comprehensive approach that real estate agents take when working with buyers. You will learn how to generate buyer leads, conduct property showings, and nurture client relationships beyond the transaction’s conclusion, and all the essential steps in between.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

By the end of this course, you'll be able to explain how real estate agents:

  1. Manage the entire buyer lifecycle, from lead to closed contract.
  2. Find buyer leads and how they convert the leads to appointments.
  3. Plan and conduct buyer consultations that end with signed buyer representation agreements.
  4. Show homes to buyers.
  5. Prepare offers, negotiate offers, and get offers accepted.
  6. Manage the post-closing process.

This course is part of the Keller Williams Real Estate Agent Professional Certificate.

Syllabus

Working with Buyers
Welcome to Working with Buyers, the first module of Establish Clients for Life with Buyers. This module will educate you on how to position yourself as a trusted expert for potential buyers and the places where you can find buyer leads. You will also learn how to create an unbeatable buyer-client experience that continues to grow your database over time.

Buyer Consultations
Welcome to Buyer Consultations, the second module of Establish Clients for Life with Buyers. This module will help you prepare for and conduct a buyer consultation that ends with a signed exclusive buyer agency agreement.

Find Homes for Potential Buyers
Welcome to Find Homes for Potential Buyers, the third module of Establish Clients for Life with Buyers. This module will help you understand the process of showing homes to potential buyers. You will learn how to recognize different buying signals and how to ask questions to uncover buyers needs, all while maintaining your fiduciary duties.

Make Offers and Negotiate on Behalf of Buyers
Welcome to Make Offers and Negotiate On Behalf of Buyers, the fourth module of Establish Clients for Life with Buyers. This module will teach you how to use data to educate your potential buyers and help them write strong, competitive offers. You will also learn how to prepare for, write, and deliver offers on behalf of your buyers. You will discover common points of negotiation when working with buyers and start to develop negotiation skills that will help you and your buyers win more deals.

Buyer Transactions from Contract to Close
Welcome to Buyer Transactions from Contract to Close, the fifth module of Establish Clients for Life with Buyers. This module will educate you on your responsibilities as a buyer's agent from contract until when buyers are in their new home and beyond. You will learn strategies for protecting transactions to ensure that deals do not fall through at the signing table.

Maintaining Relationships with Buyers
Welcome to Maintaining Relationships with Buyers, the final module of Establish Clients for Life with Buyers. This module will educate you on different ways you can maintain relationships post-closing in ways that come from value and continue to grow your database. You will also learn about the various post-close administrative tasks that help set your business up for success in future and new transactions.

Summary and Wrap-Up- Establish Clients for Life with Buyers
Please watch and read the review materials for Establish Clients for Life with Buyers before beginning the Peer Review Project.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

The Art of Negotiation (Coursera) Coursera
University of California, Irvine

The Art of Negotiation (Coursera)

The art of negotiation comes into play daily in the life of employees at all levels and in every position. Participants explore how current approaches to negotiation strategy and tactics are used, what negotiation entails, types of negotiation relationships that exist from hard bargain to win-win, to fully partnered relationships and personal ones. The course explores the personal and behavioral characteristics of an effective negotiator. Participants discuss how empowerment, power, and authority affect the negotiation process and outcome. Topics include how important it is to plan and prepare for a negotiation session.

Sep 28th 2026
4 Weeks
Business English: Planning & Negotiating (Coursera) Coursera
University of Washington

Business English: Planning & Negotiating (Coursera)

In this course, the context is hosting an event and finding an appropriate venue for it. You will learn language and strategies for successful negotiations culminating in a written announcement for an event. Course Learning Objectives: negotiate strategically in formal and informal settings; identify and resolve customer issues after a negotiation has taken place; evaluate and compare services and features of two venues; plan a business event using negotiation skills; write an announcement for a business event after selecting a venue.

Sep 14th 2026
4 Weeks
Introducción al mundo de las negociaciones (Coursera) Coursera
Universidad Nacional Autónoma de México

Introducción al mundo de las negociaciones (Coursera)

En este primer curso, los participantes conocerán el proceso de una negociación, la naturaleza de uno mismo (capacidades y potencialidades) y la de los oponentes, para establecer negociaciones efectivas, en donde se establece una dinámica de propuestas y transacciones racionales y emocionales, en el marco de la globalización, para generar un ambiente de negociación y cooperación creativa, para diseñar estrategias para lograr resultados de negociación, diseñar argumentos para negociar, saber escuchar y comunicarse y convenir en un intercambio de los recursos y bienes en juego, favorable a los intereses de ambas partes.

Oct 5th 2026
5-12 Weeks
Water Cooperation and Diplomacy (Coursera) Coursera
University of Geneva

Water Cooperation and Diplomacy (Coursera)

If you are a student, a professional, an academic, or policy/decision maker involved in water cooperation and diplomacy, this MOOC is addressed to you. It enhances your scientific knowledge and capacities to engage in water cooperation and diplomacy processes; it also gives you ammunition to contribute to the public debate and discourses on shared waters. Finally, it connects you with other professionals, students, decision and policy makers as well as academics from around the world, and offers you opportunities to exchanges views, experiences and knowledge with them.

Sep 14th 2026
5-12 Weeks
Negotiation Fundamentals (Coursera) Coursera
ESSEC Business School

Negotiation Fundamentals (Coursera)

This course gives you access to negotiation practical tools and best practices gathered by Professor Aurélien Colson & his team from assignments in more than seventy countries and in a wide set of sectors, be they services, industry, high tech, or public organizations. In an interactive manner, this course will help you, among other topics: get prepared for any negotiation; avoid traps; know how to prompt value-creating partnerships; structure an effective negotiation sequence; bargain in an efficient and respectful manner; overcome deadlocks; and much more!

Oct 5th 2026
4 Weeks
Leadership and Influence (Coursera) Coursera
University of Illinois at Urbana-Champaign

Leadership and Influence (Coursera)

The only thing you get to change is yourself, and in the prerequisites to this course we’ve given you real tools to do that. Now, use those tools to influence the course of your future, your team's future, and your organization's future. Make a plan for yourself that will help you help others, and learn skills to make it happen. Listening and being sure of your values underpins everything that comes with professional influencer and leadership soft skills. We’ll go on to look at self-assessment and leadership planning, negotiation, addressing and resolving conflict, and successfully identifying and promoting circumstances you want.

Sep 28th 2026
4 Weeks
Negotiation Skills and Effective Communication (Coursera) Coursera
Tecnológico de Monterrey

Negotiation Skills and Effective Communication (Coursera)

We start making negotiations as soon as our day begins, through all our interactions, either work, social, or family-related. But have you ever wondered how efficiently you negotiate, and whether you could be better at it? This is a straightforward opportunity to put into practice all the knowledge you have acquired, and to confirm that the negotiation process is dynamic and can always be improved.

Sep 14th 2026
4 Weeks
Global Impact: Cross-Cultural Management (Coursera) Coursera
University of Illinois at Urbana-Champaign

Global Impact: Cross-Cultural Management (Coursera)

With globalization, multiculturalism is on the rise. Managers need to lead a workforce composed of individuals from diverse cultural backgrounds. Managers need to negotiate and cooperate with organizations from diverse cultures; they need to know about the effects that diverse cultures can have on business practices. This course introduces the fundamentals of multicultural management by describing the impact of culture on interpersonal processes in organizations, discussing how culture shapes communication, leadership, negotiation, and teamwork.

Sep 28th 2026
4 Weeks
Women in Leadership: Inspiring Positive Change (Coursera) Coursera
Case Western Reserve University

Women in Leadership: Inspiring Positive Change (Coursera)

This course aims to inspire and empower women and men across the world to engage in purposeful career development and take on leadership for important causes - to lead change with more conviction and confidence - and improve our workplaces and communities for all. By offering more complex understandings of issues related to professional women and work, the course will help you increase self-knowledge about your own values and vision, as well as enhance your capabilities as a leader, manager, and team contributor. We will examine the opportunities, challenges, trade-offs, and organizational dynamics experienced by women in work organizations, as well as reflect on and practice effective individual behaviors.

Oct 5th 2026
5-12 Weeks
Negotiation, Mediation, and Conflict Resolution - Capstone Project (Coursera) Coursera
ESSEC Business School

Negotiation, Mediation, and Conflict Resolution - Capstone Project (Coursera)

This course has been designed to help you apply knowledge, skills, and know-how you have developed in negotiation and in mediation, both as a result of your own practice and the follow up of the previous Courses of the ESSEC “Negotiation, Mediation, and Conflict Resolution” specialization. Before you enroll this course, we strongly recommend that you acquire the necessary pre-requisites. A number of tools, concepts, and methods are outlined in 3 MOOCS: Negotiation Fundamentals, Cross-cultural Negotiations, and Mediation & Conflict Resolution.

Sep 14th 2026
4 Weeks
Negociações de sucesso: estratégias e habilidades essenciais (em Português) (Coursera) Coursera
University of Michigan

Negociações de sucesso: estratégias e habilidades essenciais (em Português) (Coursera)

Todos nós negociamos diariamente. No nível pessoal, negociamos com amigos, família, proprietários do imóvel em que moramos, vendedores de carro, funcionários, entre outros. A negociação também é a chave para o sucesso nos negócios. Nenhuma empresa consegue sobreviver sem contratos lucrativos. Dentro de uma empresa, as habilidades de negociação podem levar a avanços na carreira.

Sep 14th 2026
5-12 Weeks