Buyer Behaviour

 

 


 

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E.g., 2017-09-22
E.g., 2017-09-22
E.g., 2017-09-22
Sep 17th 2017

Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign. For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. In this course, you will learn about the role of consumer behaviour within marketing. We will discuss how this behaviour is shaped by the social and cultural environment, as well as a number of psychological factors.

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