Crisis Communication (Skillshare)

Offered by Skillshare,
Crisis Communication (Skillshare)

In today's connected world information moves fast, the hard earned reputation of your business or organization can be lost or damaged in minutes. Don't wait until the next crisis to start planning how you will respond. Learn critical crisis communication techniques that can protect you from lost revenue and future opportunities.

This class covers:

  • How to create a crisis communication plan
  • Appropriate response time in an emergency setting
  • Important information essential to communicate
  • Proper tone and messaging
  • How to prioritize communication

This class is perfect for business owners, entrepreneurs, nonprofit managers or board directors. No professional media or communication background is required.
Picture a real or imagined crisis that could impact your organization. This scenario will be your "test case."

  1. Use the 10 question survey to assess your readiness to respond to the crisis and evaluate your results.
  2. Considering the skills you learned, what is one way you could improve how your organization or business may respond in a crisis scenario? How did completing this survey better prepare you?
  3. Post your crisis response score along with a picture in the project gallery. (You don't need to include any specific details or information about the scenario or people involved, only what you learned).
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