Looking to start selling online, but not sure where to begin? Join Etsy’s Parker Gard to learn the ins and outs of creating a successful e-commerce business within an online marketplace. Parker reveals insights from years working behind-the-scenes at Etsy so that you can take your business from dream to reality.
From designing a winning product to carefully crafting your brand, you'll learn key strategies and actionable tactics to help you build an online storefront that sells. Bite-sized lessons include how to:
- Find the target customer for your product
- Create a memorable brand that stands out from the crowd
- Ensure the right people are discovering your shop
- Succeed in an online marketplace with a built-in customer base
After taking this class, you’ll have a toolbox of tips and tricks to draw from as you build your online business, giving you the skills to stand out and succeed no matter what you sell.
Share your ah-ha moment!
No matter where you are in the process, upload your progress in the Project Gallery. Share your ah-ha moment, the item that inspired you to start selling online, or your target customer and branding ideas. We look forward to seeing how you’ll use the tips from this class to stand out online! Things to consider:
What are your non-negotiables?
What is your origin story, and how can you convey that to customers?
Will your shop be more focused on aesthetic or lifestyle?
Would your business benefit from one focused product at the start, or does it need a shop full of items for customers to choose from?
What is one special thing you’ll do to build relationships with customers in the future?
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