Instagram for Business: Build an Engaged Community (Skillshare)

You’ll learn how to:

• Establish your audience and set the right objectives
• Create visuals that “stop the scroll”
• Craft an authentic voice
• Use comments, hashtags and locations to build community
• Measure success with Iconosquare

PLUS learn tips and tricks for using Instagram Stories — the most effective new way to convert followers to your website or newsletter.
Through downloadable worksheets and countless tips, tricks, and words of advice, you’ll walk away with a concrete strategy to create the right content, connect with your followers, and craft an authentic presence with tangible results.
Upload your ideal Instagram post!
Download Tyler's worksheets and work through them along with him, then take what you've learned and craft one, ideal Instagram post to share! Tell us which photo type and caption type you chose, and why you think it will work for your audience. Things to keep in mind:
Do you have a color-scheme for your account? How does your post fit into that?
Does your post spark engagement? Are you planning to post at a time when you'll be able to stick around and chat with your followers in the comments?
Can you tweak your post and put it in Instagram Stories, instead?
Haven't crafted your ideal Instagram post yet? Feel free to share one you've seen that you think is effective, and why!