This course explores the relationship between corporate social responsibility (CSR) and value creation. Some see CSR as a threat, while others believe it is a source of value creation. This course addresses how CSR can be transformed into a positive driver for change and opportunity to create value. Participants will learn about how CSR can drive value at different levels in the organisation — Strategy, Human resources, Supply chain, Marketing and Finances. The course brings together experts on CSR both academics and practitioners.
Five weeks of free classes drawing on experts from five high-level universities on five continents – that is the recipe for a new series of MOOCs on corporate social responsibility (CSR) and value creation launched on November 16 by Audencia Nantes School of Management in France.
Wholly in English, the MOOC (Massive Open Online Course) is aimed at a global public keen to include economic, social and environmental stakes in business
models. The course seeks to prove that rather than being a constraint, CSR can create real value and profits for firms. Inspired by a first CSR MOOC tested last year, this new series of classes sees Audencia add to their own faculty high-level academics from Bentley University (USA), Western Business School (China), Copenhagen Business School.
Aside from the online videos, the participants will have weekly webinars with the teaching experts and a number of firms involved in CSR. In this way, they will hear on-the-ground feedback from WWF, Sodexo, BNP Paribas, Renault…
Online tests will allow those following the MOOC to validate their knowledge. Those wishing a formal certificate can also pass a final exam. To combat the drop in numbers that often afflicts MOOCs, Audencia will first give participants the chance to fill out a CSR skills questionnaire that highlights which of these skills they need to improve.
The program, which ends on December 20, covers all CSR drivers:
Week 1: November 16 – Strategy drivers
Week 2: November 23 – People drivers
Week 3: November 30 - Supply chain drivers
Week 4: December 07 – Customer drivers
Week 5: December 14 – Financial drivers
After successfully completing this course, participants will be able to :
- Understand the business and societal value of CSR
- Demonstrate a clear understanding value creation potential of CSR in the different areas covered by the course: strategy, human resources, supply chain, marketing and finance
- Identify and analyze strategic opportunities for value creation for a business and its stakeholders
Let’s keep making history together - over and over! In 2013 and 2014, over 200,000 people from more than 190 countries came together in this MOOC to explore creativity, innovation, and change. What did we DO? We discovered creative uniqueness through Creative Diversity. We used Intelligent Fast Failure to build innovative skills. We applied CENTER principles to drive personal change. And we implemented value creation skills to initiate lasting change.
When taking this course, you will raise your own self-awareness and gain self-confidence for a better leadership. You will discover a new approach to leadership based on trust and sense. The “Savoir-Relier” leadership, a new approach of leadership, taught to HEC MBA’s student and top executives, enables better team leadership and encourages relationships between people in spite of their differences of opinion.
In this course, participants will learn about the key financial decisions modern corporations face, as well as the alternative methods that can be employed to optimize the value of the firm’s assets. This is part of a Specialization in corporate finance created in partnership between the University of Melbourne and Bank of New York Mellon (BNY Mellon).