IE Business School

IE is an international institution dedicated to educating business leaders through programs based on our core values of global focus, entrepreneurial spirit and a humanistic approach. Our 500-strong, international faculty teaches a student body composed of more than 90 nationalities in our Undergraduate (IE University), Master, and Doctorate degrees, and Executive Education programs. Our alumni, now numbering over 40,000, hold management positions in some 100 countries worldwide.
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Coursera

IE Business School

Brand and Product Management (Coursera)

Management & Leadership Marketing & Communication

Discover the key elements needed for successful product and brand management in this insightful Coursera course. Gain expertise in crafting strategies that resonate with consumers and employees alike, and learn to track progress using relevant metrics. This course will equip you with a structured approach to bring your brand vision to life and adapt it based on continuous testing and learning.

Jun 8th 2026

4 Weeks

Marketing Brand Management Brand

Coursera

IE Business School

Channel Management and Retailing (Coursera)

Management & Leadership Marketing & Communication

Discover how effective channel management and retailing can transform your business in this insightful online course. Explore essential topics like company profile, portfolio structure, price positioning, and more to develop a robust distribution strategy that drives long-term success for your products.

Jun 8th 2026

4 Weeks

Supply Chain Marketing Mix Channel Management

Coursera

IE Business School

Market Research and Consumer Behavior (Coursera)

Management & Leadership Marketing & Communication

Embark on your journey towards becoming a marketing expert by mastering the essential skills in Market Research and Consumer Behavior. This foundational course is designed to equip you with the tools needed to craft an impactful marketing strategy. Dive into understanding how to frame research questions, design insightful research plans, analyze data effectively, and translate findings into actionable recommendations.

Jun 8th 2026

4 Weeks

Marketing Data Analysis Marketing Strategy

Coursera

IE Business School

Comunicaciones integradas de marketing: Publicidad, Relaciones Públicas, Marketing Digital y más (Coursera)

Management & Leadership Marketing & Communication

Sumérjase en el mundo de las comunicaciones integradas de marketing con este curso que combina publicidad, RRPP, marketing digital y otras tácticas para construir una estrategia efectiva. Aprenderá a planificar y ejecutar campañas de marketing que resuenen con su audiencia objetivo.

Jun 8th 2026

4 Weeks

Marketing Advertising Public Relations

Coursera

IE Business School

Posicionamiento: La base del éxito en la estrategia de marketing (Coursera)

Management & Leadership Marketing & Communication

Este curso te guía a través del proceso crucial de posicionamiento en el mundo del marketing. Comprendemos las bases, técnicas y herramientas necesarias para establecer una identidad única y memorable para tus productos o servicios. Aprenderás a diferenciarte y captar la atención de tu audiencia objetivo.

Jun 8th 2026

3 Weeks

Marketing Marketing Strategy Positioning

Coursera

IE Business School

El plan de marketing (Coursera)

Management & Leadership Marketing & Communication

Sumérgete en la esencia del marketing con nuestro curso 'El Plan de Marketing'. Aquí aprenderás a diseñar una estrategia sólida y a implementar un plan efectivo para asegurar el éxito de tu marca. Desde definir al público objetivo hasta establecer el mix de marketing adecuado, este curso te guiará paso a paso.

Jun 8th 2026

4 Weeks

Marketing Strategy Marketing Management

Coursera

IE Business School

Trade, Immigration and Exchange Rates in a Globalized World (Coursera)

Economics & Finance Social Sciences

Dive deep into the intricate relationship between globalization, trade, immigration, and exchange rates with this specialized online course from Coursera. Learn how these interconnected facets influence economic growth, stability, and policy-making in a globalized world. Gain insights into the driving forces behind globalization and their implications for countries' economic strategies.

Jun 8th 2026

5-12 Weeks

Trade Immigration Globalization

Coursera

IE Business School

Branding and Customer Experience (Coursera)

Marketing & Communication Business

Explore the powerful synergy between Branding and Customer Experience in this unique online course. Whether you're a branding specialist or customer experience expert, dive into the operational implications of your projects and learn how to craft compelling brand experiences that engage and delight customers throughout their journey.

Jun 8th 2026

5-12 Weeks

Management Leadership Branding

Coursera

IE Business School

Brand Identity and Strategy (Coursera)

Marketing & Communication Business

Embark on a transformative journey into the world of branding with our Brand Identity and Strategy course. Designed for professionals seeking to infuse creativity into their brand development, this course will guide you through the essential steps of building successful brands and effectively segmenting your consumer base. Whether you're new to branding or looking to refine existing strategies, this course offers a unique blend of theory and practical application.

Jun 8th 2026

5-12 Weeks

Advertising Branding Brand

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