Self Paced

Run a Digital Marketing Campaign (DBA)

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This course shows you how to assemble and organise all the different online marketing channels you've seen into a cohesive, money-making marketing campaign. We'll come at it from multiple angles like designing around how customers make decisions, calculating return on investment, how to measure each part and how to connect different marketing channels, how to know where to focus.

What will I learn?

- What's a marketing funnel

- How to work out if a marketing campaign is worth starting

- How to design campaigns around customers' lives and decisions

- How to choose which marketing channels to put together

- How to measure success, and use those measurements to tell you what works, what doesn't, and where to focus

Who is it for?

- You've seen a few online marketing channels, but never run a campaign

- You have an app or a startup idea, but could ramp up marketing

- You're doing a lot of different marketing, but not sure what really works or where to focus

What’s involved?

- Introduction: The Customer Journey

- Paid Marketing Channels

- Content, Community and Tribes

- Search

- Analysing a marketing campaign

- Marketing Tools