What will I learn?
- What's a marketing funnel
- How to work out if a marketing campaign is worth starting
- How to design campaigns around customers' lives and decisions
- How to choose which marketing channels to put together
- How to measure success, and use those measurements to tell you what works, what doesn't, and where to focus
Who is it for?
- You've seen a few online marketing channels, but never run a campaign
- You have an app or a startup idea, but could ramp up marketing
- You're doing a lot of different marketing, but not sure what really works or where to focus
- Introduction: The Customer Journey
- Paid Marketing Channels
- Content, Community and Tribes
- Analysing a marketing campaign
- Marketing Tools