Digital Business Academy

 

 


 

Digital Business Academy has been created by Tech City UK in partnership with leading educational institutions, businesses and organisations, to give you the business skills you need to succeed in a digital world.

More info here.




Customize your search:

E.g., 2016-12-10
E.g., 2016-12-10
E.g., 2016-12-10
Self Paced

This course shows you how to assemble and organise all the different online marketing channels you've seen into a cohesive, money-making marketing campaign. We'll come at it from multiple angles like designing around how customers make decisions, calculating return on investment, how to measure each part and how to connect different marketing channels, how to know where to focus.

Average: 6.6 (8 votes)
Self Paced

Want to understand your customers better, get ahead of competition and maximise the return on your investments? This course is designed to give your business the edge in the market by helping you develop your marketing strategy. It will provide you with the tools and knowledge to identify opportunities in the marketplace, create strategic marketing plans to attract and retain customers profitably, and get the edge over your competitors. You will learn about the role of marketing in your business, how to develop and evaluate your marketing plans and implement them in the most efficient way to maximise ROI.

Average: 7.5 (2 votes)
Self Paced

Want to transform your product ideas into reality? This course will introduce you tools and methods product designers use to design, test, and ultimately create apps and digital products. You will learn how to brainstorm product ideas, draw wireframes, interview customers, and even code your first site!

Average: 10 (1 vote)
Self Paced

You may have heard it said that finance is the language of business, but all too often this language is opaque, complex and poorly understood by entrepreneurs. This is a shame, because the underlying concepts are as straightforward as they are powerful. This course is designed to demystify the key financial concepts you’ll need to start, run and grow a successful venture. We’ll begin with the absolute basics which, once mastered, will allow you design profitability and healthy cash flow into your business. You’ll learn about staying in control of the money, when to seek professional advice and about your financial reporting obligations as a business owner. The second half of the course deals with raising the money you’ll need to get started and to fuel the growth of the business.

Average: 6.9 (7 votes)
Self Paced

Creating an online business can mean venturing into new territory. This course will give you tools and frameworks to develop novel and agile business propositions that are focused on real customers with real needs.

No votes yet
Self Paced

So you’ve identified a compelling opportunity, done your customer development and you’re ready to launch. This course covers how you set up a company to run your business whilst avoiding some of the common pitfalls regarding company formation, staffing and resourcing. We’ll learn first hand from the founders of small businesses the things that they wished they’d known when starting-up.

No votes yet
Self Paced

Want your business to stand out from the crowd? Want to develop a strong brand that gives you a unique identity that resonates with the customers you want to attract and retain? This course will help you to develop a strong and meaningful brand, one that is different from competitors and helps your business really make its mark. You will learn how to go about developing your business’s brand and how you can maximise its reach and effectiveness in the marketplace. In addition, you will gain exposure to tools and techniques to evaluate and measure your brand’s effectiveness over time, helping you to manage your brand as your business evolves.

Average: 7 (2 votes)
Self Paced

This course is about understanding how customers can be reached online, why you would want to reach them, and which tools make it easy. The course breaks down online marketing by explaining how different methods are used and how you can measure if they are being effective.

Average: 8.4 (5 votes)