Placemaking and Public Space Design: Unlocking Tourist Destinations (FutureLearn)

Placemaking and Public Space Design: Unlocking Tourist Destinations (FutureLearn)

What makes a top tourist destination? Discover what gives a destination ‘place potential’ and build skills for working in tourism. Discover placemaking, place shaping, and what makes an attractive tourist space. What is it that makes a tourist hotspot hot? When it comes to developing sustainable, attractive, and exciting tourist destinations, high quality public spaces are key. This fascinating course offers an introduction to public space design and placemaking at tourist destinations.

Class Deals by MOOC List - Click here and see FutureLearn's Active Discounts, Deals, and Promo Codes.

Through an exploration of the key features of space, climate, hospitality and more, you’ll learn what makes a potentially top tourist destination.
Explore what makes a successful tourist destination
When it comes to tourist destinations, a successful space must make people visiting from afar feel welcome. This course invites you to examine what we can learn from high-end hospitality and tourist destinations around the world.
Using case-studies and research, you’ll study how the best squares and public spaces have developed over time and pinpoint exactly what makes them a commercial success.
Discover placemaking and what gives a destination ‘place potential’
From the design of a pedestrianised square to the combination of the built and natural environment, there are many factors which give a destination its ‘star factor’.
You’ll explore how the built and natural environments in a place come together to create local micro-climates. You’ll also discover the impact of climate as well as how to enhance the value of a space to make it more people-friendly.
Study tourism and placemaking with Luleå University of Technology
This course is based on a wide range of academic research and examples taken from architecture, urban design, place-shaping, and town planning.
You’ll benefit from the lead educator’s wealth of experience working in design development and development process management and, by the end of the course, you’ll be confident in exactly how to identify ‘place-potential’ in a destination.

Syllabus

Week 1: Public Space
Week 2: Urban Micro-Climate
Week 3: Improving the Urban Micro-Climate

Learning on this course
You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?
By the end of the course, you‘ll be able to...

  • Explain how successful public spaces can generate tourist destinations and commercial value.
  • Assess the competitive advantages of public space for tourism.
  • Explain how the built and natural environments come together to create local micro-climates.
  • Reflect on destination and hospitality scenarios.

Who is the course for?
This course is designed for anyone who would like to better understand place-shaping in tourism.
This may include those looking to work in place shaping as part of the tourism or hospitality industry, as well as current tourism professionals who want to upskill and gain confidence in new working practices for tourism.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

The Art of Washi Paper in Japanese Rare Books (FutureLearn) FutureLearn
Keio University

The Art of Washi Paper in Japanese Rare Books (FutureLearn)

Learn about the history, production and design of papers used inside Japanese rare books. Deepen your understanding of rare books and Japanese culture. The papers inside books can last hundreds of years if cared for correctly. This course will look at the history of papers used inside Japanese rare books, and in other cultures across the world.

Self Paced
2 Weeks
Managing Marketing in the Hospitality and Tourism Industry (edX) EdX
The Hong Kong Polytechnic University,HKPolyUx

Managing Marketing in the Hospitality and Tourism Industry (edX)

Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry. Marketing within the hotel and tourism industry presents unique challenges, as marketers are tasked with selling services and memories rather than goods. In this hospitality management course, you will learn how to apply marketing knowledge and skills to the hotel and tourism industry.

Aug 23rd 2024
5-12 Weeks
Placemaking and Public Space Design: Unlocking Design Potential (FutureLearn) FutureLearn
Luleå University of Technology

Placemaking and Public Space Design: Unlocking Design Potential (FutureLearn)

Discover climate’s impact on urban planning, and how to analyse it when creating residential and tourist spaces. Use climate analysis to create better public spaces. When it comes to designing successful urban spaces, which work for both tourists and residents, analysing and understanding the influence of climate is crucial.

Oct 25th 2021
3 Weeks
Estrategias digitales y experiencias innovadoras para el turismo (edX) EdX
The Pontificia Universidad Javeriana,JaverianaX

Estrategias digitales y experiencias innovadoras para el turismo (edX)

Aprender a diseñar servicios y experiencias a través de modelos de negocio innovadores comprendiendo los nuevos hábitos de consumo de los usuarios a partir de la nueva normalidad en la industria del turismo. A través de herramientas y metodologías (value proposition canvas, service design, customer experience, customer journey map, UX-UI, MVP, google analytics, google ads, entre otras) se desarrollarán habilidades para mapear tendencias, diseñar propuestas de valor diferenciales, testear prototipos y aplicar estrategias de marketing digital para el go to market de nuevos servicios diferenciales para el turismo con alto componente figital (físico y digital).

Self Paced
Self-Paced
Le tourisme culturel aujourd'hui : quels enjeux ? (FUN) FUN
Université de Perpignan

Le tourisme culturel aujourd'hui : quels enjeux ? (FUN)

Le Programme MIRO de l’Université Perpignan Via Domitia propose des formations à distance en tourisme culturel. Voilà son premier MOOC sur le sujet ! Cette formation est destinée aux étudiants de Licence, aux professionnels du tourisme ainsi qu’à toute personne curieuse de cette question. Ce dispositif vise à développer chez les apprenants une réflexion sur les mutations et les enjeux du tourisme culturel, en lien avec la mobilité et les nouvelles pratiques des visiteurs.

No sessions available
5-12 Weeks
Time to Reorganize! Understand Organizations, Act, and Build a Meaningful World (Coursera) Coursera
HEC Paris

Time to Reorganize! Understand Organizations, Act, and Build a Meaningful World (Coursera)

We are in constant relationship with many organizations. Our world is submitted to regular changes as organizations evolve, come and go. Understanding your memberships and attachments to organizations will help you act on your world. You'll learn how to evaluate the influence of organizations around you and how to transform your relationships to reach a stronger coherence. Do you feel sometime that the world around you is disorganized? Can you make sense of all the information at your reach and have an impact on this situation? Have you ever thought that this conundrum may be due to all the organizations that emerge, strive or wane, and disappear every day?

Dec 2nd 2024
5-12 Weeks
Los Sitios Reales como recurso profesional (URJC) URJCx
Universidad Rey Juan Carlos

Los Sitios Reales como recurso profesional (URJC)

Los Sitios Reales han sido contemplados tradicionalmente como lugares atractivos por sus características artísticas y arquitectónicas. No obstante, hoy en día constituyen un bien patrimonial de primera magnitud que requiere de un estudio exhaustivo a partir de un enfoque interdisciplinar. nEl curso interdisciplinar supone una respuesta a las estrategias que en el continente europeo vienen desarrollándose para la revalorización del patrimonio cultural. Al fin y al cabo, los Sitios Reales, lejos de ser una particularidad española, respondían, a lo largo de los siglos, a los ideales de las monarquías europeas.

No session available
5-12 Weeks
Sustainable high-end tourism (Coursera) Coursera
Universitat Autònoma de Barcelona

Sustainable high-end tourism (Coursera)

Welcome to the sustainable high-end tourism course. Why should you take this course? High-end tourism is a sector and industry that has grown in the last 50 years in an exponential way across the globe. The recent developments in our world -with globalization and sustainability- need to be addressed in this high-end industry. In this course we will have a look at what makes that high-end tourism, what is essential in high-end luxury tourism, and what is not.

Aug 17th 2026
5-12 Weeks
Discover Palestine (An-Najah National University) Other Providers
An-Najah National University

Discover Palestine (An-Najah National University)

Discover Palestine is the first English language certified Massive Open Online Course (MOOC) about Palestinian history, archaeology, culture, and heritage.
 Discover Palestine will explore the ancient land of Palestine. We will learn about the geographical and ecological makeup of the land, the different types of agriculture and water installations that have been adopted by various groups over the centuries, as well as trade and other relations between groups. We will also learn about the art, architecture and technology of the different periods covered by this course.

No sessions available
5-12 Weeks
Tourisme, culture et numérique : quelles méthodes ? (FUN) FUN
Université de Perpignan

Tourisme, culture et numérique : quelles méthodes ? (FUN)

Le cours Tourisme, culture et numérique : quelles méthodes ? présente les grandes mutations et les orientations actuelles dans la pratique du tourisme. Il s’agit de montrer, à travers des expériences conduites par des professionnels du secteur touristique, des pratiques et des méthodes en matière de médiation du patrimoine et de la culture, qui prennent en compte la mobilité induite par les NTIC.

No sessions available
5-12 Weeks