Coursera

Marketing Gerencial (Coursera)

Offered by Universidad de Chile,

Este Programa entrega elementos básicos para la creación de una estrategia de marketing al nivel de los negocios o de las unidades de negocios. El objetivo global del programa es desarrollar las habilidades de pensar estratégicamente los problemas de marketing y sus posibles soluciones.

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El foco del Programa está en los clientes, explicando que el valor de una empresa está en crear y desarrollar Clientes y no en sus Productos.

Syllabus

WEEK 1: Concepto de Marketing.
WEEK 2: Concepto de Valor.
WEEK 3: Intercambio.

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