Want to understand your customers better, get ahead of competition and maximise the return on your investments? This course is designed to give your business the edge in the market by helping you develop your marketing strategy. It will provide you with the tools and knowledge to identify opportunities in the marketplace, create strategic marketing plans to attract and retain customers profitably, and get the edge over your competitors. You will learn about the role of marketing in your business, how to develop and evaluate your marketing plans and implement them in the most efficient way to maximise ROI.
This course will guide you in creating a strategic marketing plan to attract and retain customers, maintain an edge over competitors, and develop, evaluate and implement your marketing plan.
You will learn about:
- How do marketing strategies fit into my business
- How should I go about developing my business’s marketing strategy
- Identify who my main customers are and how I should target them through customer segmentation
- How can I tailor my marketing plans, including my product, price, place and promotion, to attract and retain quality customers
- How to complete break even analysis and understand the product lifecycle
- What are the tools and techniques I can use to evaluate how well my marketing activities are doing
- How should I adapt my marketing plans and activities as my business grows over time
- How can I understand my customers better through the customer buying decision process, whether they are end consumers or other businesses
- Identify my key competitors and understand, through competition analysis, how I should work with and against them to move my business forward
What's involved?
Videos Quizzes Online Assignments
Time Required
Approximately 15.00 hours, including exercises in your own time. Start at any time, learn at your own pace.
