Alex van Someren

 

 


 

Now Managing Partner, Early Stage Funds at venture capital firm Amadeus Capital Partners, and former CEO and Co-Founder of nCipher plc, a Cambridge-based company focused on developing internet security products using cryptography.

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Self Paced

You may have heard it said that finance is the language of business, but all too often this language is opaque, complex and poorly understood by entrepreneurs. This is a shame, because the underlying concepts are as straightforward as they are powerful. This course is designed to demystify the key financial concepts you’ll need to start, run and grow a successful venture. We’ll begin with the absolute basics which, once mastered, will allow you design profitability and healthy cash flow into your business. You’ll learn about staying in control of the money, when to seek professional advice and about your financial reporting obligations as a business owner. The second half of the course deals with raising the money you’ll need to get started and to fuel the growth of the business.

Average: 6.9 (7 votes)
Self Paced

Want to understand your customers better, get ahead of competition and maximise the return on your investments? This course is designed to give your business the edge in the market by helping you develop your marketing strategy. It will provide you with the tools and knowledge to identify opportunities in the marketplace, create strategic marketing plans to attract and retain customers profitably, and get the edge over your competitors. You will learn about the role of marketing in your business, how to develop and evaluate your marketing plans and implement them in the most efficient way to maximise ROI.

Average: 7.5 (2 votes)
Self Paced

Want your business to stand out from the crowd? Want to develop a strong brand that gives you a unique identity that resonates with the customers you want to attract and retain? This course will help you to develop a strong and meaningful brand, one that is different from competitors and helps your business really make its mark. You will learn how to go about developing your business’s brand and how you can maximise its reach and effectiveness in the marketplace. In addition, you will gain exposure to tools and techniques to evaluate and measure your brand’s effectiveness over time, helping you to manage your brand as your business evolves.

Average: 7 (2 votes)