You may have heard it said that finance is the language of business, but all too often this language is opaque, complex and poorly understood by entrepreneurs. This is a shame, because the underlying concepts are as straightforward as they are powerful. This course is designed to demystify the key financial concepts you’ll need to start, run and grow a successful venture. We’ll begin with the absolute basics which, once mastered, will allow you design profitability and healthy cash flow into your business. You’ll learn about staying in control of the money, when to seek professional advice and about your financial reporting obligations as a business owner. The second half of the course deals with raising the money you’ll need to get started and to fuel the growth of the business.