Introduction to Communication Science (Coursera)

Introduction to Communication Science explores some of the basic theories, models and concepts from the fields of mass, interpersonal and intrapersonal communication. The course begins with a consideration of several basic models, subsequently progressing to the history of communication theory, linear effect-oriented theories, the reception approach and, finally, exploring theories on the production and reinforcement of culture through communication.

Upon completion of this course, students should:

• have knowledge of the history and development of communication science;

• have knowledge of the dominant theoretical approaches within communication science;

• have knowledge and understanding of the most important models and concepts in this field.

Syllabus

WEEK 1

The Beginnings of Communication Science

In this introduction to the course I will briefly introduce the field of communication science and discuss some basic models that will serve as guidelines to the rest of the course. Also, they explore the historical roots of the science of communication. I will discuss the development of communication theory and the evolution of the media landscape in Antiquity, Medieval and Early Modern times.

WEEK 2

Technical Approaches to Communication Science

The linear effect-oriented approach is discussed and how it developed in the twentieth century. Evolving from a belief in all-powerful effects after World War I to a more nuanced negotiated effects perspective in the sixties.

WEEK 3

Cultural and Social Approaches to Communication Science

This covers theoretical approaches that understand communication processes as social and cultural forces, as building blocks of reality, and a binding element of power in society.

WEEK 4

Final Exam