FutureLearn

Globalisation in Business: International Business and Global Market Entry Strategies (FutureLearn)

Offered by Coventry University,

Discover the challenges and benefits of international business and learn how businesses identify and enter new foreign markets. Find out what to consider when expanding a business internationally. This short, 2-week course offers you the opportunity to explore why companies expand internationally and discover effective global market entry strategies.

Class Deals by MOOC List - Click here and see FutureLearn's Active Discounts, Deals, and Promo Codes.

Explore the challenges of globalisation in business
In our interconnected world, we can’t escape globalisation. But what is it and how does it affect business?
On this course, you’ll consider the pros and cons of globalisation. You’ll explore the differences between domestic and international business markets and consider why businesses may look to expand to service new geographies and markets.

Familiarise yourself with international business strategy and global market entry strategies
As you uncover the importance of international business and globalisation, you’ll be introduced to international business strategies, models, and techniques that businesses may implement when taking their services to new geographies.

Learn how to do a Political, Economic, Sociological, Technological, Legal and Environmental (PESTLE) analysis
You’ll find out what a PESTLE environmental analysis is and learn how this framework can be used by businesses to analyse and track the international macro-environment of a new market.
You’ll also discover how to undertake an industry structure analysis, as well as identify the potential of a particular market and how to enter it successfully.

What topics will you cover?

The importance of international business and globalisation
Defining globalisation
The differences between domestic and international business
Factors in increased globalisation
The downsides of globalisation
Describing the environment of international business
Environmental analysis (PESTLE)
Industry structure analysis
The overall attractiveness of markets
Market entry strategies

What will you achieve?
By the end of the course, you‘ll be able to...

Explain the potential of international markets
Describe models, techniques and strategies of international business
Compare domestic and international markets
Critically evaluate the external environment of an international business
Identify global market entry strategies

Go to Class

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

FutureLearn

University of Leeds

Starting a Business 2: People and Networks (FutureLearn)

Management & Leadership

Find out how working with people and exploring networks can help you take your business to the next level. A successful business relies heavily on people and networking. A good team and wider network are essential to success and growth. Whether you have an idea for a future venture or you already have a side-line business whilst studying, this course will help you to recognise the people who can help you take your business forward in both formal and informal business networks.

Self Paced

2 Weeks

Business Startup Networks

FutureLearn

Accenture

Digital Skills: Digital Skills for Work and Life (FutureLearn)

CS: Information & Technology Business

Learn about how digital is changing the world of work, and how you can successfully grow your career in the digital age. Digital technology now touches almost every aspect of our lives, including work. On this course, you will explore how you can build a successful career in the digital age. You’ll get a closer look at the meaning of digital, and how it has changed the way we work.

Self Paced

2 Weeks

Business Career Digital Skills

FutureLearn

University of Leeds

Starting a Business 4: Business Processes (FutureLearn)

Management & Leadership

Understand how business works and performance can be improved so that you can take your business forward and manage growth. A successful business relies on processes and information systems; it is important that an entrepreneur pays close attention to how their business works and how performance can be improved so that they are in a position to take it forward and manage growth.

Self Paced

2 Weeks

Business Growth Strategy Business Processes

FutureLearn

University of Leeds

Starting a Business 6: Funding Your Business (FutureLearn)

Management & Leadership

Raising funds in an important when starting a business; find out which source of funding is most suitable for your business idea. A successful business requires funding to get it started. There are many ways to get your business up and running, from the informal such as personal savings and borrowing, borrowing from friends and family, to the more formal avenues like bank loans, raising equity to crowd-funding. This course will help you consider the finance options available for businesses, and how to fund the expansion of a business.

Self Paced

2 Weeks

Business Fundraising Funding

FutureLearn

Deakin University

Competitive Advantage: Using Information to Build Business Success (FutureLearn)

Management & Leadership

Learn the value of information to businesses and how it can give you a competitive advantage. Apple, Facebook and Google are three of today’s most vibrant companies. What do they have in common? They all understand that the value of their business is built on what they know about their business and their customers. They know that information is the key to contemporary business success.

Mar 28th 2022

2 Weeks

Business Information Business Success

FutureLearn

University of Leeds,Institute of Coding

Communication and Interpersonal Skills at Work (FutureLearn)

Management & Leadership Business

Improve your communication skills at work and learn how to navigate positive collaboration in the modern workplace. Discover useful communication strategies for the workplace. Whether we communicate from behind a screen or face to face, strong interpersonal skills allow us to share ideas, points of view, expertise, and information effectively. On this course, you’ll discover the best communication strategies for effective workplace collaboration, and reflect on your own personal communication style.

Self Paced

2 Weeks

Business Workplace Communication

FutureLearn

St George's, University of London

Global Health Governance: Addressing Globalization and Health Inequities (FutureLearn)

Health & Society Social Sciences

Explore global health governance and the challenges facing healthcare workers and policymakers. Learn how global health priorities and problems are addressed. On this course, you will gain a deeper understanding of the global health challenges in the 21st century. The promotion of global health is central to the United Nations’ 2030 Agenda for Sustainable Development. People-centred health services are needed to respond to health challenges and priorities, but they are lacking in the places and populations that need them the most.

Self Paced

3 Weeks

Health Healthcare Globalization

FutureLearn

Coventry University

International Human Resources Management: An Introduction (FutureLearn)

Business

Discover human resources management theory and practice, and learn how HR policies and strategies differ around the world. Improve your understanding of HR management in an international context. Improve your understanding of HR management in an international context. What is human resource management and how can HR policy be used to improve business effectiveness? On this course, you’ll be introduced to the ideas and strategy behind effective human resource management.

Self Paced

2 Weeks

Business International Business Human Resources

FutureLearn

Lokalise Academy

Localization for Marketers (FutureLearn)

Business

Enhance your organisation’s growth strategy by learning how to localize your marketing materials for international audiences. Go global with your marketing campaigns. Research has shown that adapting marketing materials to target regions, countries, and cultures can make international campaigns more successful and profitable. On this two-week course led by industry experts, you’ll learn how to connect marketing and localization to drive your organisation’s revenue.

Feb 13th 2023

2 Weeks

International Business Marketing Management Growth Strategy

FutureLearn

University of Leeds

Innovation: the World's Greatest (FutureLearn)

Management & Leadership

Understand what innovation means and consider the history and developments of innovations that are important in our daily lives. This course considers innovations throughout history identifying that very few innovative ideas are new; the vast majority take something that is already working and improve it, be it a product, service or process.

May 23rd 2022

2 Weeks

Business Innovation Business Innovations

FutureLearn

University of Leeds

Starting a Business 5: Managing Finances (FutureLearn)

Management & Leadership Business

Find out how forecasting and managing your finances can lead to a profitable and sustainable business. The management of finances is crucial to a successful business; financial information provides the evidence to support your decisions about a business and helps to justify those decisions when you present them to other people.

Self Paced

2 Weeks

Business Forecasting Business Planning

FutureLearn

University of East Anglia

The Secret Power of Brands (FutureLearn)

Management & Leadership Marketing & Communication

Understand the role of brands and brand management in the modern world, and start developing your career in the sector. Brands are the most potent commercial and cultural force on the planet. Think McDonald’s, Apple, Manchester United, Tate, Google or Harry Potter. Get under the skin of such brands, and ask how and why they become so powerful.

Self Paced

5-12 Weeks

Business Marketing Branding