EdX

Digital Strategy and Transformation (edX)

Offered by Tecnológico de Monterrey, TecdeMonterreyX,
Digital Strategy and Transformation (edX)

Identification of the guiding principles for the creation of strategies aimed at the digital transformation in companies. Nowadays, the fast change of “analogous” business models, to “digital” models, creates the necessity to generate strategies that help companies to outline digital transformation routes.

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Companies are exposed to a great number of factors that could delay their digital readiness. Being knowledgeable about these challenges will enable to understand the digital transformation map that companies must create to capitalize the value that their digital strategies will generate.
This course is part of the Digital transformation as a business and innovation strategy Professional Certificate.

What you'll learn
With this course you will be able to:

  • Know the guiding principles for the creation of strategies.
  • Know that the digital transformation map in companies is.
  • Understand and identify the “digital readiness level”
  • Create a digital transformation map.

Syllabus

Topic 1: Guiding principles in the creation of strategies
Topic 1.1 Definition of a strategy
Topic 1.2 From analogous to digital business model

Topic 2: Digital transformation: Definition
Topic 2.1 What is digital transformation?
Topic 2.2 Digital transformation map in companies

Topic 3: Creation of digital strategies
Topic 3.1 Digital Readiness of your industry
Topic 3.2 Design your digital strategy

Topic 4: Route map in digital transformation
Topic 4.1 Creation of digital transformation maps
Topic 4.2 Create your digital transformation map

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