Business Model Thinking (FutureLearn)

Offered by Coventry University,
Business Model Thinking (FutureLearn)

Get an introduction to business model thinking and turn your ideas into real business opportunities. Learn how to add value to your business. Do you have a business idea? Can your idea make a difference? This course will show you how to use business model thinking and other tools and techniques, to develop your ideas into business opportunities.

Class Deals by MOOC List - Click here and see FutureLearn's Active Discounts, Deals, and Promo Codes.

You’ll learn how to assess the viability of your business idea and the value it will add to your business.
You’ll understand how businesses of all sizes can add value in a global market, and have societal impacts and benefits.
You’ll find out about the importance of vision, mission and value proposition for your business.
This course is part of the program Business Models and Processes, which is one of the building blocks that leads to degrees in Master of Business Administration, Master of Business Administration (Cyber Security Management), Master of Business Administration (Health Care Sector), Master of Business Administration (Artificial Intelligence), Master of Business Administration (Sustainable Tourism), and Master of Business Administration (Marketing).

What topics will you cover?

  • Business model thinking
  • Creating value
  • Business strategy
  • Business success and responsibility

What will you achieve?
By the end of the course, you'll be able to...

  • Demonstrate Business Model Thinking as applied within the context of developing a new business idea
  • Justify the value that your business will add
  • Assess the viability of your business idea
  • Evaluate the importance of a vision, mission and value proposition for your business
Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

China Strategy (Coursera) Coursera
The Chinese University of Hong Kong

China Strategy (Coursera)

This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.

Jun 8th 2026
4 Weeks
Macro Environmental Analysis and Business Strategy: An Introduction (FutureLearn) FutureLearn
Coventry University

Macro Environmental Analysis and Business Strategy: An Introduction (FutureLearn)

Explore the fundamentals of business strategy and learn how the macro environment affects strategy formation. Understand how macro environmental factors influence business strategy. What is strategy, and how does the macro environment influence a firm’s strategy formation? Through this course you will look at the definition of strategy, and explore the effects that macro environmental factors have on it.

No sessions available
2 Weeks
Internet of Things (IoT) and Sustainability (FutureLearn) FutureLearn
The Mind Lab

Internet of Things (IoT) and Sustainability (FutureLearn)

How can the rise of smart devices lead to a sustainable future? Explore the use of IoT technology for sustainable solutions. On this two-week course, you’ll explore the fundamentals of the Internet of Things (IoT), and how we can use this technology to overcome different sustainability challenges that we face today.

Jun 27th 2022
2 Weeks
Operations Management: Strategy and Quality Management for the Digital Age (Coursera) Coursera
University of Illinois at Urbana-Champaign

Operations Management: Strategy and Quality Management for the Digital Age (Coursera)

In this course you will focus on process improvement. You will learn how to set organizational priorities for continuous process improvement, how to execute process improvement projects, and how to sustain the initiative for continuous improvements. Upon successful completion of this course, you will be able to: understand the roles of process improvement; relate underlying principles to frameworks and techniques used for process improvement; synthesize information to make decisions for organizational initiatives and process improvement; apply analytical techniques for tactical decisions in a process improvement project

Jun 8th 2026
4 Weeks
Research kitchen (Coursera) Coursera
Ludwig-Maximilians-Universität München

Research kitchen (Coursera)

The research kitchen is a unique format that we have developed extra for you: curious learners interested in competitive strategy and organization design yearning for a first glimpse into the world of research. It is voluntary and "just for fun" - so please, go on and have a look! Different to other courses of our specialization Competitive Strategy and Organization Design it is comprised of brief paper sessions rather than modules. For a change, you will experience the instructor Tobias Kretschmer at the whiteboard of his very own institute at LMU Munich. Here he will summarize key findings of recent research papers on topics relating to the three courses Competitive Strategy, Advanced Competitive Strategy and Strategic Organization Design. Topics that researchers today are working on to enhance the knowledge of tomorrow. We hope you enjoy this innovative format and possibly even find some inspiration and motivation for your own future research.

Jun 8th 2026
1 Week
Design Thinking for Innovation (Coursera) Coursera
University of Virginia

Design Thinking for Innovation (Coursera)

Today innovation is everyone's business. Whether you are a manager in a global corporation, an entrepreneur starting up, in a government role, or a teacher in an elementary school, everyone is expected to get lean – to do better with less. And that is why we all need design thinking. At every level in every kind of organization, design thinking provides the tools you need to become an innovative thinker and uncover creative opportunities that are there – you're just not seeing them yet.

Jun 8th 2026
5-12 Weeks
Advanced Business Strategy (Coursera) Coursera
University of Virginia

Advanced Business Strategy (Coursera)

Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn the tools to analyze strategy across time (competitive dynamics), industries (corporate strategy), geographies (international strategy), and institutions (non-market strategy). Top-ranked faculty will introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices.

Jun 8th 2026
4 Weeks
Selling to Chinese Consumers (Coursera) Coursera
The Chinese University of Hong Kong

Selling to Chinese Consumers (Coursera)

This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China.

Jun 8th 2026
4 Weeks
Construction Project Management (Coursera) Coursera
Columbia University

Construction Project Management (Coursera)

Construction Project Management introduces you to Project Initiation and Planning. Industry experts join Columbia University professor, Ibrahim Odeh, to give an overview of the construction industry. Professor Odeh teaches the fundamentals of the Project Development Cycle while guest lecturers discuss Lean Project Delivery method and Lean Design Behaviors.

Jun 8th 2026
5-12 Weeks
Building the Business Model for Corporate Entrepreneurs (Coursera) Coursera
University of Maryland, College Park

Building the Business Model for Corporate Entrepreneurs (Coursera)

Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.

Jun 8th 2026
4 Weeks
Digital Transformation of Financial Services - Capstone Project (Coursera) Coursera
Copenhagen Business School

Digital Transformation of Financial Services - Capstone Project (Coursera)

In this capstone project course, we ask YOU to apply everything you have learned in this specialization to analyze a real world company and to develop a digital transformation strategy for this company. You will have the possibility to choose between four different case companies, that varies in size (from small start-up to large financial service providers), industry (banking, financial trading, insurance) and geographical location.

Jun 8th 2026
5-12 Weeks