Business Model Thinking (FutureLearn)

Offered by Coventry University,
Business Model Thinking (FutureLearn)

Get an introduction to business model thinking and turn your ideas into real business opportunities. Learn how to add value to your business. Do you have a business idea? Can your idea make a difference? This course will show you how to use business model thinking and other tools and techniques, to develop your ideas into business opportunities.

Class Deals by MOOC List - Click here and see FutureLearn's Active Discounts, Deals, and Promo Codes.

You’ll learn how to assess the viability of your business idea and the value it will add to your business.
You’ll understand how businesses of all sizes can add value in a global market, and have societal impacts and benefits.
You’ll find out about the importance of vision, mission and value proposition for your business.
This course is part of the program Business Models and Processes, which is one of the building blocks that leads to degrees in Master of Business Administration, Master of Business Administration (Cyber Security Management), Master of Business Administration (Health Care Sector), Master of Business Administration (Artificial Intelligence), Master of Business Administration (Sustainable Tourism), and Master of Business Administration (Marketing).

What topics will you cover?

  • Business model thinking
  • Creating value
  • Business strategy
  • Business success and responsibility

What will you achieve?
By the end of the course, you'll be able to...

  • Demonstrate Business Model Thinking as applied within the context of developing a new business idea
  • Justify the value that your business will add
  • Assess the viability of your business idea
  • Evaluate the importance of a vision, mission and value proposition for your business
Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Introducción a la Estrategia (Coursera) Coursera
Universidad Nacional Autónoma de México

Introducción a la Estrategia (Coursera)

En este curso, conocerás la importancia de la estrategia en cualquier tipo de organización; diferenciarás los modelos conductuales que se aplican en diferentes países, quiénes son sus principales actores y los intereses que tienen en una empresa. Partirás de la planeación estratégica para materializar tu idea de negocio, a través de la misión, visión, valores y objetivos. Identificarás la idea diferenciadora de tu empresa o idea de negocio, lo cual la hará única del resto. Leerás las señales internas y externas del entorno para poder reaccionar a tiempo ante los factores que afectan a tu empresa.

Nov 2nd 2026
5-12 Weeks
Deploying the circular economy within organisations (Coursera) Coursera
ESSEC Business School

Deploying the circular economy within organisations (Coursera)

How can companies act in the fight against global warming? This is an increasingly pressing question for all actors of our society. Big companies, SMEs, start-ups but also charities and public actors, the circular economy is part of solutions to be deployed at a large scale by all these actors, to promote an economy that respects planet boundaries, consumes less natural resources, emits less greenhouse gases and produces less waste. With this MOOC, you will understand the limits of the linear economy, based on the "Take-Make-Waste" principle, as well as the need for a shift towards circular economy.

Nov 2nd 2026
4 Weeks
Social Innovation: Global Solutions for a Sustainable Future (FutureLearn) FutureLearn
MINCA,Biji-biji Initiative

Social Innovation: Global Solutions for a Sustainable Future (FutureLearn)

Discover the power of social innovation, and how it can change the world for the better. Explore the importance of social innovation in a changing world. Social innovation is the process by which new ways of doing things are created to respond to society’s needs. This can be technological – embracing open-source or online technology, for example – or it can be social, via encouraging local entrepreneurship.

Self Paced
3 Weeks
Using Open Data for Digital Business (FutureLearn) FutureLearn
Royal Holloway, University of London

Using Open Data for Digital Business (FutureLearn)

Discover the power of Open Data and learn how you can use it to transform business. Open Data is data that anyone can access, use or share and when used well it can be extremely powerful. It enables businesses, citizens, developers and researchers to harness resources that can make crucial improvements to their communities and the economy. It can also help with the development of new products and services, improve business efficiency and create economic value.

No sessions available
3 Weeks
Consolidando empresas: Estrutura jurídica e financeira (Coursera) Coursera
Universidade de São Paulo, Brasil

Consolidando empresas: Estrutura jurídica e financeira (Coursera)

Com a presença de profissionais nas áreas de direito, contabilidade e investimento, aprenda como oficializar a sua empresa. Entenda mais sobre como conseguir um CNPJ, como oficializar uma sociedade e as minúcias de capital SA, LTDA e EIRELI. Aprenda os diferentes tipos de contratação, regulamentação, como funcionam investimentos e valuation para startups, básicos em planejamento fiscal e gestão financeira, como funciona a proteção intelectual, entre outros temas importantes para dar o próximo passo no seu negócio.

Nov 2nd 2026
4 Weeks
Foundations of Diversity and Inclusion at Work TeachOut (Coursera) Coursera
University of Virginia

Foundations of Diversity and Inclusion at Work TeachOut (Coursera)

The summer of 2020 has brought issues of equity and race to the forefront of society. How do we create tolerant and just climates at work? Changing the culture of an organization is challenging in the best of circumstances; today, it can seem impossible. Yet, it is more necessary and urgent than ever to address these issues thoughtfully and with effective practices that can produce real change. Six Darden professors have designed this teach-out to bring you the latest scholarship and best practices on diversity, equity and inclusion and organizational change.

Oct 26th 2026
2 Weeks
Innovating with the Business Model Canvas (Coursera) Coursera
University of Virginia

Innovating with the Business Model Canvas (Coursera)

Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored. In this course, you’ll learn key tools from the worlds of design thinking and Lean Startup to approach the Canvas with thoughtfulness, focus, and above all a test-driven approach to business model innovation.

Oct 26th 2026
2 Weeks
E-Business: Negocios Online (Coursera) Coursera
Universidad de Palermo

E-Business: Negocios Online (Coursera)

El mayor servicio de transporte urbano del mundo no tiene ni un solo auto. El mayor servicio de alojamiento del mundo no tiene ni una sola habitación. La tienda de comercio más grande del mundo no tiene ni un local, y ni siquiera depósito. Uber, AirB&B y Alibaba son tan solo tres ejemplos de los cambios que ha producido en el mundo la tecnología y en particular Internet. Evidentemente, el mundo cambió. Al realizar este curso comprenderás las características que hacen a los negocios en la nueva economía apoyados en la tecnología, para que puedas diseñar tu propia estrategia de e-business.

Nov 2nd 2026
4 Weeks
Corporate Sustainability. Understanding and Seizing the Strategic Opportunity (Coursera) Coursera
Università Bocconi

Corporate Sustainability. Understanding and Seizing the Strategic Opportunity (Coursera)

In this course, thought leaders in a wide variety of management and economics fields illustrate how to assess and seize the opportunities offered by these global emergencies. They will offer new ways to understand the purpose and the logic of success of the business enterprise in this new context, providing ideas and examples on how to manage the transition process to realize the value creation potential from corporate sustainability for all involved stakeholders.

Nov 2nd 2026
5-12 Weeks
Modelos de empresa familiar: del capitán al grupo inversor (Coursera) Coursera
ESADE Business and Law School

Modelos de empresa familiar: del capitán al grupo inversor (Coursera)

Gracias a este curso iremos más allá en el análisis de la empresa familiar. En base a la teoría de 'Modelos de Empresa Familiar' creada por el Profesor Alberto Gimeno Sandig, aprenderemos a identificar cuáles son los distintos modelos de empresa familiar, qué los distingue y cómo un profesional encajará en cada uno de ellos.

Nov 2nd 2026
4 Weeks