Business Model Thinking (FutureLearn)

You’ll learn how to assess the viability of your business idea and the value it will add to your business.

You’ll understand how businesses of all sizes can add value in a global market, and have societal impacts and benefits.

You’ll find out about the importance of vision, mission and value proposition for your business.

This course is part of the program Business Models and Processes, which is one of the building blocks that leads to degrees in Master of Business Administration, Master of Business Administration (Cyber Security Management), Master of Business Administration (Health Care Sector), Master of Business Administration (Artificial Intelligence), Master of Business Administration (Sustainable Tourism), and Master of Business Administration (Marketing).

What topics will you cover?

- Business model thinking

- Creating value

- Business strategy

- Business success and responsibility

What will you achieve?

By the end of the course, you'll be able to...

- Demonstrate Business Model Thinking as applied within the context of developing a new business idea

- Justify the value that your business will add

- Assess the viability of your business idea

- Evaluate the importance of a vision, mission and value proposition for your business