Social Media

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Advanced Content and Social Tactics to Optimize SEO (Coursera)

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

Data Collection: Online, Telephone and Face-to-face (Coursera)

This course presents research conducted to increase our understanding of how data collection decisions affect survey errors. This is not a “how–to-do-it” course on data collection, but instead reviews the literature on survey design decisions and data quality in order to sensitize learners to how alternative survey designs might [...]

Google SEO Fundamentals (Coursera)

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct [...]

Social Computing (Coursera)

People are social creatures and the modern Internet reflects that. Technology has made collaboration at a distance possible in new ways that present their own set of challenges. This course will introduce you to the major challenges and opportunities for creating online communities. What does the future hold? Learn [...]

What is news? (Coursera)

This course will guide you through the basic elements of professional journalism and the news values and ethics of covering real-world issues and events. The overview and examples of the types of news coverage helps introduce the different types of journalism, such as social media, multimedia, print, visual and [...]

Powerful Tools for Teaching and Learning: Web 2.0 Tools (Coursera)

In this course you will learn about a wide variety of Web 2.0 tools to use in your teaching and learning. Web 2.0 tools provide innovative ways to communicate, present content, and collaborate with others in creative ways.

Fundamentals of Social Media Advertising (Coursera)

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how [...]

Introduction to Social Media Marketing (Coursera)

Apr 30th 2024
Introduction to Social Media Marketing (Coursera)
Course Auditing
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This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your [...]

Social Media Management (Coursera)

This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content.

Social Media & Marketing - Jagdish Sheth (Coursera)

Technology has always impacted marketing, especially in areas such as branding, packaging, distribution, and retailing. It has also impacted advertising and promotion. This course focuses on the impact of digital technology on all aspects of marketing including the 4P’s of marketing, word of mouth communication, and market research. It [...]