E.g., 2016-07-26
E.g., 2016-07-26
E.g., 2016-07-26
Sep 14th 2016

Customer Relationship Management (CRM) as a business strategy still places clients at the center of all activities. However, customers and their buying behavior have changed dramatically in the last decade, and CRM solutions have evolved accordingly. In this course you’ll learn why it’s almost impossible to run a successful business today with a CRM system from the past.

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Sep 5th 2016

Understand the importance of value-driven process thinking in today’s dynamic business environment. What are the main ingredients of a business process and how can business process management (BPM) be effectively used to improve organisational performance? In today’s dynamic business environment, every organization manages a large number of business processes. Business processes determine what gets done, when and how, allowing organizations to achieve their strategic goals.

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Jul 25th 2016

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.

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Jul 25th 2016

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design.

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Jul 25th 2016

In "Engaging in Persuasive and Credible Communication", you will learn the key skill of persuasion, in the context of professional communication in a globalised world. Persuasive communication is essential to any professional workplace. From a simple email request for your colleague to help you, to developing a presentation for the board of directors, these are acts of communication that require a good degree of persuasion. Even the process of entering the workforce requires effective persuasive communication, for in the act of writing your resume, cover-letter, or in the interview process, you are essentially persuading the potential employer to hire you.

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Jul 25th 2016

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing.

Average: 7 (3 votes)
Jul 25th 2016

Take a guided tour through the process of making a feature film and meet some of the people who make films every day. Over three weeks, The Production Guild of Great Britain, guided by respected film and television professionals, will demystify the process of making a feature film. You will discover the key stages of how a film gets made and the different types of production.

Average: 9 (1 vote)
Jul 25th 2016

When taking this course, you will raise your own self-awareness and gain self-confidence for a better leadership. You will discover a new approach to leadership based on trust and sense. The “Savoir-Relier” leadership, a new approach of leadership, taught to HEC MBA’s student and top executives, enables better team leadership and encourages relationships between people in spite of their differences of opinion.

Average: 6.3 (7 votes)
Jul 25th 2016

Learn about the science behind having a liver transplant with this free online course from the Centre for Liver Research. In this free, three-week course, we will teach you about the fascinating field of liver transplantation. We will cover the history of liver transplantation - from early experiments in the late 1960s to exciting new technological advances in organ preservation happening today.

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Jul 25th 2016

Este curso dotará a sus participantes con las herramientas que le permitirán llevar a cabo una planeación financiera personal y entender la necesidad de salvaguardar su patrimonio y recursos financieros, así como los requerimientos mínimos que se deben considerar para tomar buenas decisiones financieras.

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Jul 25th 2016

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest.

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Jul 25th 2016

This course explores the analysis and design of thin-walled pressure vessels and engineering structures subjected to torsion.

Average: 4 (1 vote)
Jul 25th 2016

Explore how healthcare professionals work in partnership with people with long-term conditions in this free online course. There are some 15 million people in the UK currently living with a long-term condition and many more millions worldwide. Many are living with more than one long-term condition, which is impacting on both their physical and psychological wellbeing.

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Jul 25th 2016

Interested in increasing your knowledge of the Big Data landscape? This course is for those new to data science and interested in understanding why the Big Data Era has come to be. It is for those who want to become conversant with the terminology and the core concepts behind big data problems, applications, and systems.

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Jul 25th 2016

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach.

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Jul 25th 2016

Leadership and management responsibilities have changed, particularly in the last decade. In this course, you will gain an understanding of why coaching has become an essential skill for managers, and learn to differentiate between coaching, managing, mentoring, leading and training so that you know when each role will be most effective.

Average: 9 (3 votes)
Jul 25th 2016

In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video.

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Jul 25th 2016

This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analytics SPECIALIZATION as a preparation to the capstone project. During the first two MOOCs, we focused on specific techniques for specific applications. Instead, with this third MOOC, we provide you with different examples to open your mind to different applications from different industries and sectors. The objective is to give you an helicopter overview on what's happening in this field. You will see how the tools presented in the two previous courses of the Specialization are used in real life projects.

Average: 8 (1 vote)
Jul 24th 2016

A blank canvas is full of possibility. If you have an idea for a user experience, how do you turn it into a beautiful and effective user interface? This covers covers principles of visual design so that you can effectively organize and present information with your interfaces. You'll learn concrete strategies to create user interfaces, including key lessons in typography, information architecture, layout, color, and more. You’ll learn particular issues that arise in new device contexts, such as mobile and responsive interfaces.

Average: 6 (27 votes)
Jul 24th 2016

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.

Average: 6.3 (24 votes)

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