Digital Technology

Digital transformation is an incredible opportunity for both individuals and for organisations because it's an opportunity to personalise, to customise, to serve customers in new ways, to help them to achieve new things that matter to the world in which we live. Whatever level you are in your organisation, [...]

This course explains how digital technology is transforming marketing. It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for customers, especially in financial and health services. Technology will also impact all 4 P’s of Marketing from product, promotion, price, and distribution, especially with [...]

The evolution of digital technology has vastly impacted the way we communicate, live and work. Whether you’re a content creator, a content manager or a brand account manager, digital content management plays a crucial role in an advertising campaign’s success. Learn what it takes to successfully inventory, create, analyze, [...]

Nossas boas-vindas ao Curso Sistemas e Tecnologias Digitais nas Organizações. Neste curso, você aprenderá sobre o histórico da utilização dos sistemas e tecnologias digitais em organização. Será mostrada a evolução do uso restrito a sistemas de back office, passando pelos sistemas integrados de gestão, comércio eletrônico, redes sociais e [...]

La transformation numérique est un sujet brûlant, mais en quoi consiste-t-elle exactement et que signifie-t-elle pour les entreprises ? Dans ce cours, développé à la Darden School of Business à l'Université de Virginie, et encadré par les meilleurs experts en gestion globale de la faculté de Darden et du [...]

La transformación digital es un tema de gran interés, pero ¿qué es exactamente y qué significa para las compañías? En este curso, desarrollado en la Darden School of Business en la Universidad de Virginia y dirigido por los mejores profesores de Darden y expertos en gestión global de Boston [...]

Technology has always impacted marketing, especially in areas such as branding, packaging, distribution, and retailing. It has also impacted advertising and promotion. This course focuses on the impact of digital technology on all aspects of marketing including the 4P’s of marketing, word of mouth communication, and market research. It [...]

¿Te has planteado para qué sirven las humanidades en el siglo XXI? ¿Cómo el advenimiento de lo Digital ha cambiado nuestra forma de acercarnos a las Humanidades? ¿Y al revés? ¿De qué forma las Humanidades influencian sobre los diferentes aspectos de la Tecnología? Te ofrecemos el primer curso online [...]

A transformação digital é um tópico importante, mas do que se trata exatamente e o que significa para as empresas? Neste curso, desenvolvido na Darden School of Business na Universidade da Virgínia e liderado pelos especialistas em gestão global da Darden e do Boston Consulting Group (BCG), falamos sobre [...]